Retail Advertising Solutions
“The customer is always right” is a retail business’s mantra, but our solutions seek to answer, “Is the customer always right for you?” With our advanced targeting capabilities and suite of creative advertising options, we can make sure that your marketing campaigns are reaching the customers most likely to visit your store, buy your products or services, and leave happy.
The online marketplace creates global competition for retailers, which is why it’s more important than ever to have an advertising partner with access to consumer data. That data can be used to target shoppers with the right message at the right time across desktop and mobile. Our advertising solutions allow you to pinpoint customers by purchase intent, shopping cart affinities, and more using our extensive third and first party data or event data from your own POS system.
U.S. online retail sales will reach more than $500 billion by 2020, up from $373 billion in 2016.
Retailers reported that, from 2014 to 2015, sales from smartphone devices grew 53% and sales from tablets grew 32%.
84% of mobile consumers purchase as a direct result of a brand’s email on their mobile device.
50% of consumers who conduct a local search on their smartphones visit a store within a day, and 18% of those searches lead to a purchase.
Forrester’s US Online Retail Forecast: 2015-2020
State of Retailing Online 2016, Shop.org, Forrester Research, Bizrate Insights
Mobile Behavior Report, ExactTarget Marketing Cloud, 2014
Google Consumer Survey