We are destination marketing experts.
We bring the traveler to you.
Our core principles rest on three fundamental pillars: data-driven insights, strategic audience engagement, and outstanding delivery and results. Advance Travel & Tourism and Advance Ohio, divisions of Advance Publications headquartered in New York City, have offices across the United States. We stand as one of the nation’s largest media companies and a pioneering force in the digital marketing landscape. Our travel marketing experts are here to assist you in promoting your unique destination. Your campaign will be tailored to your story.
You Want more Visitors. Show them the Way.
Tourists experience a dreaming and planning phase of their journey, long before they book. Your destination or attraction should be in front of those travelers while they are choosing a vacation spot, not after they book. Using our first-party data, extensive knowledge of the decision-making process and market analysis, our team of travel marketing specialists deliver messaging through search, social media, display and content, along with local or influencer recommendations.
Beat the competition by putting your brand in the minds, feeds, and faces of visitors at the right moment.
Reaching your Audience well beyond our site and Newspaper
While cleveland.com is number one in the Greater Cleveland Market (as measured by unique visitors by Comscore), your audience isn’t just visiting us. Find that audience wherever they are in their internet travels. Our team of travel marketing experts can reach that audience on whatever device, wherever they are, raising your profile and brand recall simultaneously. This ensures that your destination is showcased in a brand-safe environment. We can help with direct buys or programmatic digital investments and make recommendations that will support your goals.
GET YOUR BUSINESS UP TO SPEED WITH OUR TOP TIER SOLUTIONS
Marketing Strategy
- Segmentation
- Data Analysis
- Predictive Analysis
- Messaging Profiles
Video Marketing
- The Best Way to Share an Experience in the Least Amount of Time
- Full Production and Distribution
Content Curation
- Professional Researchers and Writers On Staff
- Blog Posts
- Sponsored Content
- Social Posts
- Press Releases
Search and social media marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Content & Distribution
- Automated Optimization
- Expert Management & Reporting
Digital Marketing
- Digital Display + Remessaging
- Full Creative Services Available
- Responsive Rich Media Available
- Target by Geo/Demo/Behavior
Marketing Analytics
- Thorough Campaign Reporting
- Data Append
- Ad Tracking & Measurement
- Conversion Rate Optimization
Your Ideal Campaign Helps Your Audience Dream about Your Destination
The industry is experiencing a shrinking decision journey, making engagements throughout the dreaming and planning stage for travelers even more critical. Is your campaign able to capture attention and drive action in fewer than 60 days? Fewer than two weeks? Without this critical component, you may miss potential visitors that are booking within an abbreviated window of time.
Travel Intender Audience Targeting
Search Expertise
Data Analysis
Digital Display
Meaningful Content
EXPLORE OUR SUCCESS STORIES IN ELEVATING TRAVEL BRANDS’ PRESENCE AND REVENUE
Case Study:
Rock and Roll Hall of Fame
Through a combination of audience targeting, creative ads, a mobile campaign, and measurement/optimization, we met the client’s desired goals. These efforts generated 92,450 hours of exposure time for Rock Hall creative over a five-month period and resulted in record visitor traffic during the campaign.
Case Study:
Visit Detroit Partners With Advance Travel & Tourism to Drive Record NFL Draft Attendance
Visit Detroit looked to Advance Travel and Tourism to leverage statewide reach and significant first-party data to build a high-frequency campaign meant to bring exceptional awareness to the region about the NFL Draft event. The 2024 NFL Draft was attended by over 775,000 fans. This was a 29% growth over previous attendance records.
Case Study:
National Corvette Museum
The National Corvette Museum and Advance Travel & Tourism partnered together to begin a campaign that was heavy on awareness to attract more potential visitors as well as engagement and planning tactics to increase ticket sales and conversions on site. Ticket purchase click goal conversions increased 359% over the previous period, and increased 205% over the previous year. Advance Travel campaigns made up over 15% of total website traffic.
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