You Want more Visitors. Show them the Way.
Tourists experience a dreaming and planning phase of their journey, long before they book. Your destination or attraction should be in front of those travelers while they are choosing a vacation spot, not after they book. Using our first-party data, extensive knowledge of the decision-making process and market analysis, we deliver messaging through search, social media, display and content, along with local or influencer recommendations.
Beat the competition by putting your brand in the minds, feeds, and faces of visitors at the right moment.
Travel industry pros are optimistic despite the health crisis of recent years. But they remain pragmatic. Every marketing action must drive engagement and result in sentiment lift, relationship building, and creation of destination loyalty. For those reliant on the bed tax to fund their initiatives, spending wisely is crucial, and surgical audience targeting and campaign optimization isn’t a luxury.
Reaching your Audience well beyond our site and Newspaper
While cleveland.com is number one in the Greater Cleveland Market (as measured by unique visitors by Comscore), your audience isn’t just visiting us. Find that audience wherever they are in their internet travels. Our team of experts can reach that audience on whatever device, wherever they are, raising your profile and brand recall simultaneously, ensuring that your destination is showcased in a brand-safe environment. We can help with direct buys or programmatic digital investments and make recommendations that will support your goals.
What We Do
We grow businesses, and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.
Not every business needs a marketing agency, but most need services that will make their marketing more effective or efficient. Our professional team is filled with knowledgeable media strategists, able to adjust recommendations to match the needs of our clients. We are product agnostic, driving performance of your marketing with your KPIs as the measuring stick for success.
A multi-channel approach is often best in advertising and media. Serving the right message to the right person at the right time is truly a science, and must appear in your audience’s natural internet and real-world travels in a highly curated and personalized way.
Analytics and Insights
Using data to your advantage and helping your campaigns achieve your goals is what we do. With the largest audience in Greater Cleveland, we know first-hand what drives audiences to action. Add to this expert tracking and reporting, and you will quickly find you have more information to make decisions than ever before.
Your Ideal Campaign Helps Your Audience Dream about Your Destination
The industry is experiencing a shrinking decision journey, making engagements throughout the dreaming and planning stage for travelers even more critical. Is your campaign able to capture attention and drive action in fewer than 60 days? Fewer than two weeks? Without this critical component, you may miss potential visitors that are booking within an abbreviated window of time.
Travel Intender Audience Targeting
Prospective students could be people looking for a career change, students displaced from other schools, or individuals who are looking to go back to school after being in the workforce. It is now more important than ever to create smart, cost-effective marketing strategies to help maximize your recruiting efforts.
GA4: 15 YEARS OF GOOGLE ANALYTICS EVOLUTION
GA4 is short for “Google Analytics 4”, the latest property type and measurement model within the world’s most popular web and app traffic analysis tool, Google Analytics.
PREPARING FOR A COOKIE-LESS DIGITAL ADVERTISING LANDSCAPE
Last year, Google confirmed that a long-rumored change to the digital advertising community would be coming. In 2022, the Chrome browser will phase out support for third-party (3p) cookies. These cookies, without exaggeration, currently power the commercial Internet.