ADVERTISING

Ads That See Results

Below are custom specifications for providing your print or digital ad to Advance Ohio.

Print Ad Information

Click here for print ad guidelines. Click here for print ad specifications.

 

Digital Ad Information

Click the ad unit below for detailed format and size specifications.

Don’t see what you’re looking for, or need additional help with ad formats? Contact your sales rep or email marketing@cleveland.com.

High Impact

Homepage Adhesion
Dimensions: 320×50 (mobile); 970×90 (desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Homepage Roadblock ad units
Rectangle
Dimensions: 300×250 (mobile & desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Homepage Takeover ad units
Rectangle
Dimensions: 300×250 (mobile & desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Adhesion
Dimensions: 320×50 (mobile), 970×90 (desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Billboard
Dimensions: 970×250 – initiates in expanded dimensions
File Size: 200 kb Max
File Format: jpg, png, gif
Video/ Animation: 15 Seconds Max, minimum 24 fps for video
Audio: Must be user initiated (on click: mute/ un-mute); default state is muted

Ad Specifications

Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Responsive Rich Media
Responsive Rich Media

Responsive Rich Media Ads are creative display ad units that are interactive. They can include video files, expand and provide direct access to functions native to a desktop computer, smartphones, and tablets. These creative display ad units can also connect to social media, calendars, and other functions, like printers and email. All interactions are measurable and reportable, giving you a deeper understanding of ad views, social sharing, coupons printed and more.

  • Uses animation of still images blended with calls to action as a part of the display ad creative
  • Video
    • .avi, .mov, .mpg, .mpeg, .mp4, .wmv
    • 30 frames per second
    • Aspect ratio: 16:9, 4:3, or 6:5
    • Bitrate: 1 megabit per second
    • Length: 30 minutes max
    • File size: 500 MB max
  • Audio
    • .mp3, .wav, .wma
    • Audio must initiate with a click action. Rollover/auto audio not accepted
  • Image
    • .bmp, .jpg, .jpeg, .png
    • The higher the quality of your original image files, the better the results
    • Image files can be uploaded for use as display ad or overlays
    • For image files used as overlays, the maximum size limit is 500MB
    • For image files used as display ads, the maximum size limit is 1MB
Rectangle

Medium Rectangle – 300×250
Dimensions: 300×250
File Size: 60 kb Max
File Format: JPG, PNG, GIF
We accept files in both Mac & PC format.
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your Account Executive for confirmation.

Mobile Rectangle

Mobile Rectangle- 300×250
Dimensions: 300 W x 250 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Mobile Banner

Mobile Banner – 320×50
Dimensions: 320 W x 50 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Leaderboard
Leaderboard

Leaderboard – 728×90
Dimensions: 728 W x 90 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Half Page
Half Page

Half Page – 300×600
Dimensions: 300 W x 600 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF,
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Responsive Landing Page
adspecs-responsivelandingpage

Landing Page
Dimensions: 300 W min – 960 W max (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Landing Page Specifications
Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

Mobile Landing Page


Landing Page
Dimensions: 320 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Mobile Landing Page Specifications

Mobile Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Mobile Landing pages are intended for Smartphones and other mobile devices.

Landing Page
adspecs-responsivelandingpage

Landing Page
Dimensions: 960 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes
Video Allowed: Yes

Landing Page Specifications

Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

Billboard

Billboard – 970×250

Dimensions: 970×250 – Static (does not collapse)
File Size: 200 kb Max
File Format: jpg, gif, or ad tag
SSL: All components the creative, including tracking, scripts, stylesheets or image refs need to be SSL (https://) compliant.
Video/ Animation: 15 Seconds Max, minimum 24 fps for video
Audio: Must be user initiated (on click: mute/ un-mute); default state is muted

Ad Specifications
Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

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