ADVERTISING

Ads That See Results

Below are custom specifications for providing your print or digital ad to Advance Ohio.

Print Ad Information

Click here for print ad guidelines. Click here for print ad specifications.

 

Digital Ad Information

Click the ad unit below for detailed format and size specifications.

Don’t see what you’re looking for, or need additional help with ad formats? Contact your sales rep or email marketing@cleveland.com.

High Impact

Homepage Adhesion
Dimensions: 320×50 (mobile); 970×90 (desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Homepage Roadblock ad units
Rectangle
Dimensions: 300×250 (mobile & desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Homepage Takeover ad units
Rectangle
Dimensions: 300×250 (mobile & desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Adhesion
Dimensions: 320×50 (mobile), 970×90 (desktop)
File Size: 60 kb Max
File Format: gif, jpg, and 3rd party tags
Animation: 15 Seconds Max

Billboard
Dimensions: 970×250 – initiates in expanded dimensions
File Size: 200 kb Max
File Format: jpg, png, gif
Video/ Animation: 15 Seconds Max, minimum 24 fps for video
Audio: Must be user initiated (on click: mute/ un-mute); default state is muted

Ad Specifications

Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Wallpaper *Not available on the Homepage
Single Unit
JPG/GIF only. No Flash. No animation.No Third party tags.
Dimensions: 1280-1680 pixels wide, 800-1600 pixels high
The center content well plus the white space on either side of it will knock out the center 1002px on the single image. While not necessary, you can leave this center part of the image white or a solid color to reduce file size.
Max file size: 100k max RECOMMENDED file size (We will accept 200k if absolutely necessary, but the page can be slow to load and this might negatively affect performance – please make file sizes as small as possible.)

Tiled Unit
JPG/GIF only. No Flash. No animation. No Third party tags.
Dimensions: 100×100 to 200×200 (can be rectangular within those height and width limitations)
Max file size: 10k
Company Logo Only, No Extra Text

3rd Party Tags
cleveland.com does not accept third party tags for Wallpaper units.

Pushdown – 970×90 (Optionally 970×66 is offered by publishers) *Not available on the Homepage
A unit that displays a teaser image initially. This type of expansion affects the entire unit. A teaser image is shown until the user hovers over/clicks on the expansion button. The full unit then slides vertically or horizontally into view from the edge of the teaser, in the direction the arrow in the expansion button was pointing toward.

Max Expanded Dimensions: 970 x 415
File Size: 200 kb Max
File Format: JPG (72 pixels/in) or MPEG 4 encoded to H.264 (base or mainline standard).
Video/Animation: 15 Seconds Max, minimum 24 fps for video
Audio: Must be user initiated (on click: mute/un-mute); default state is muted

Ad Specifications
Expanding Pushdown ad units “push” page content down rather than expanding over page content. Please see style guide for details on labeling and required controls.

Minimum required controls
close button on expanded pushdown, initiated by click

Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click

Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Responsive Rich Media
Responsive Rich Media

Responsive Rich Media Ads are creative display ad units that are interactive. They can include video files, expand and provide direct access to functions native to a desktop computer, smartphones, and tablets. These creative display ad units can also connect to social media, calendars, and other functions, like printers and email. All interactions are measurable and reportable, giving you a deeper understanding of ad views, social sharing, coupons printed and more.

  • Uses animation of still images blended with calls to action as a part of the display ad creative
  • Video
    • .avi, .mov, .mpg, .mpeg, .mp4, .wmv
    • 30 frames per second
    • Aspect ratio: 16:9, 4:3, or 6:5
    • Bitrate: 1 megabit per second
    • Length: 30 minutes max
    • File size: 500 MB max
  • Audio
    • .mp3, .wav, .wma
    • Audio must initiate with a click action. Rollover/auto audio not accepted
  • Image
    • .bmp, .jpg, .jpeg, .png
    • The higher the quality of your original image files, the better the results
    • Image files can be uploaded for use as display ad or overlays
    • For image files used as overlays, the maximum size limit is 500MB
    • For image files used as display ads, the maximum size limit is 1MB
Rectangle

Medium Rectangle – 300×250
Dimensions: 300×250
File Size: 60 kb Max
File Format: JPG, PNG, GIF
We accept files in both Mac & PC format.
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your Account Executive for confirmation.

Mobile Rectangle

Mobile Rectangle- 300×250
Dimensions: 300 W x 250 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Mobile Banner

Mobile Banner – 320×50
Dimensions: 320 W x 50 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Leaderboard
Leaderboard

Leaderboard – 728×90
Dimensions: 728 W x 90 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Half Page
Half Page

Half Page – 300×600
Dimensions: 300 W x 600 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF,
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Responsive Landing Page
adspecs-responsivelandingpage

Landing Page
Dimensions: 300 W min – 960 W max (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Landing Page Specifications
Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

Mobile Landing Page


Landing Page
Dimensions: 320 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Mobile Landing Page Specifications

Mobile Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Mobile Landing pages are intended for Smartphones and other mobile devices.

Landing Page
adspecs-responsivelandingpage

Landing Page
Dimensions: 960 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes
Video Allowed: Yes

Landing Page Specifications

Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

Billboard

Billboard – 970×250

Dimensions: 970×250 – Static (does not collapse)
File Size: 200 kb Max
File Format: jpg, gif, or ad tag
SSL: All components the creative, including tracking, scripts, stylesheets or image refs need to be SSL (https://) compliant.
Video/ Animation: 15 Seconds Max, minimum 24 fps for video
Audio: Must be user initiated (on click: mute/ un-mute); default state is muted

Ad Specifications
Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

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