Breaking Email out of the Inbox
How could you build campaigns that travel farther, adapt and grow, and give prospects more reasons to act?
Combine email’s 1:1 relationship with the targeted reach of display. Create a simple, unified system–one campaign, for one person, that works across multiple channels and screens.
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Match lists to online audiences.
Link your existing lists to more than 500 diverse audience segments, from more than 90 million B2C and B2B records.
Segment lists strategically.
Build smarter lists based on traits like media preferences, shopping habits and demographic profiles.
Find new prospects.
Expand that list with consumers who’ve opted to receive third-party messages which transforms your existing list into a lead-generation machine.
Reach individuals, one-on-one.
By cross-referencing ePostal data with cookies, mobile IDs, and social profiles, you can talk to the same person as they jump from inbox to screen to screen.
Re-target and optimize.
Automate re-targeting campaigns with rich-media banners on popular websites, in-app ads, and Facebook – for a complete (and consistent) brand experience. Then test campaign elements to improve response.
Re-Targeted Display.
Now when your customers open or click, those signals trigger timely re-targeting messages on the sites and apps they use most.
No more struggling to sync campaigns. Instead, more meaningful engagement from your most active customers.
When multi-channel tactics are added, email campaigns see a lift of up to 30% in engagement.
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