Gut Isn’t a Strategy. Use Millions of Points of Data Instead
Data is the core principle of our work. Whether analyzing data to understand your customers, visualizing data to help you see the results of your marketing efforts or leveraging data to help you target your customers with the right message at the right time, data is paramount to those efforts.
You need an accurate view of reality to begin any effort. What can be gleaned when we view a collection of data points: product landing page traffic versus impressions served to generate interest; new business acquisition alongside premium margin products; lead generation activity viewed alongside populations best served (or those absent from your lineup).
Comprehensive SEO
Toggle content goes here, click edit button to change this text.
Local SEO
Toggle content goes here, click edit button to change this text.
SEO Audit
Toggle content goes here, click edit button to change this text.
Competitive Audit
Toggle content goes here, click edit button to change this text.

Data Management and Enhancement
Your own CRM data is the most valuable asset you have. We analyze and develop audience and targeting strategies based on 1) who is already in your customer base 2) their attributes and characteristics and 3) additional available targets that might look just like them. We develop personas for your audience, and report on all of these findings.
POS Data Analysis
Who is buying from you? Who are your best customers? What are they typically buying? And most important, how do we visualize all of these metrics to understand their interdependencies, challenges and opportunities?
Advance Analytics
We provide visual dashboards that are accessible 24/7. These include all the material noted above, and more. It reflects website data, social media efforts and performance, display and other marketing campaign metrics. It provides insight on performance and overall results and success, and visually illustrates, in nearly real time (update 2x daily) the activities that are driving your business. This view of the reality of your work is paramount to future successes. Often our clients glean rationalizations for past experiences, and insight for tomorrow’s campaigns from the first viewing.
OUR EXPERTISE
Related Case Studies
SMART STRATEGY FOR EDUCATION: STUDENT PROGRAMS NOW HAVE A WAITING LIST
Recruiting for 12 or more adult education courses at a time, Polaris was challenged by the intricacy of a plan that required multiple messages and…
Precision Targeting Leads to Strategic Customer Acquisitions
Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…
Local Community College
The local community college was struggling to reach the summer transient students to take classes at the local community college during the summer and have…
OUR EXPERTISE
Related Blog Posts
#AdvanceOhioCares
Data Management
“My experience with MLive during the Covid-19 crisis has been exceptional. …They have shown, through their customer service, that they are concerned with what’s really…
4-Year College Students: Changing Demographics
Data Management
According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…
Pairing Search with Display
Data Management
Regular trend analysis is important in any business, but especially when building a marketing strategy.