Investing in digital display ads is only as valuable as the audience who sees them

Display ads must connect with a high-value audience to be effective — saying the right thing, to the right person, at the right time, will increase your opportunity for conversion.

Advance Ohio draws an extensive, diverse audience, which allows us to create custom audiences that match your business needs, maintaining frequency and ROI throughout your campaign.

Comprehensive SEO

Toggle content goes here, click edit button to change this text.

Local SEO

Toggle content goes here, click edit button to change this text.

SEO Audit

Toggle content goes here, click edit button to change this text.

Competitive Audit

Toggle content goes here, click edit button to change this text.

Targeted Advertising

Don’t wait for your ideal customers to find you. Find them and eliminate waste in your marketing budget.

Audience targeting is the science of using consumer Internet usage data to pinpoint potential customers on desktop computers and mobile devices. Instead of simply reaching as many people as possible, targeted online campaigns allow you to reach as many of the right people as possible.

How do we do it?

Every day, our readers leave behind millions of points of data, like where they live, the type of content they read, the stories they share, and the ads they click.

We organize that data to harness its power for your business. Based on spending habits, interests, and demographic information, we can target an ad to the right audience when they’re researching a product or are ready to buy.

Types of Audience Targeting

Geographic
Find customers that are most likely to go to your business by reaching people in a specific geographic location through targeting by country, state, city, DMA, or ZIP code.

Contextual
Target your message based on the type of content people are reading on Advance Ohio or on our extended network of sites across the country.

Behavioral
Reach potential customers by targeting your message based on intent to buy or interests exhibited online.

Re-Messaging
Familiarize consumers with your brand by connecting with potential customers who have already visited your website, advance-ohio.com or other websites in our network.

Hey! I am first heading line feel free to change me

OUR EXPERTISE

Related Case Studies

Regen Orthopedics

A local client wanted to highlight the innovative and modern procedure that is now available to help relieve pain in individuals with arthritis and similar…

Local Community College

The local community college was struggling to reach the summer transient students to take classes at the local community college during the summer and have…

Public, Four-year State University Uses Re-targeting To Bring In Top Recruits

The College of Science at this four-year state university wanted to recruit high schoolers who excel in science, tech, engineering and math (STEM).

OUR EXPERTISE

Related Blog Posts

Investing in Multi-Channel Marketing is Imperative for Marketers


Marketo’s 2017 Marketing Benchmark Report, a survey of more than 1300 marketers from various company sizes, functional areas, and industries, provides a look at how...

Breaking Down Auto Dealership Marketing by Customer Focus


Just about every business strategy depends on rules and principles that come together to formulate a plan of action, and marketing is no different. One...

Audience targeting: a simplified explanation


Audience Targeting can be defined as “the art and science of using observed, declared and predictive consumer data to create targetable audience segments across networks,...

WORK WITH US

Grow Your Business

Contact Us

We want to hear from you!