Blog - Advance Ohio

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Strategy Question: Programmatic or Direct Impressions?

Design Your Campaign for Mobile

Optimize Your Traditional Search Campaign

Driving Referrals for Your Healthcare Practice

How Consumers Decide

Relationship Management to Grow Audience

Pairing Search with Display

Election Season Advertising In Progress…

Personalize your Campaign with Lead Segmentation

Digital Trends Not to Ignore

You can’t spell personalization without persona

Google Analytics 4: What You Need to Know

Match Expectations of Gen Z In Higher Education

Measuring Data that Matters

Measuring Digital Marketing Effectiveness

Best Practices for Marketing New Physicians

Must-Try Tactics for Marketing Destinations

SaaS Technology Exclusive to Education Providers

Revisiting Creative After your Campaign Launches

Advance Local Named Google Premier Partner

Paid Search + Display: the Perfect Pairing

Free Download: Supporting late Bookings Differently

Brand Identity Critical in Attracting Quality Talent

Trends Driving Growth in Healthcare

Five Things to Consider When Purchasing OTT

Mobile First Thinking is No Longer a Luxury

Mental Health Providers Benefit from Content Strategy

#Protips: Marketing your Practice

Your Brand Matters To Job Seekers

Preparing For A Cookie-less Digital Advertising Landscape

Cross-Platform Campaigns

Avoid a Critical Missed Step in Education Marketing

Social Media Advertising for Higher Education

Student Recruitment in a Post Pandemic Era

Higher Ed Enrollment Down 5.9%

Choose Trackable Ad Placements

Streamed Video is Scalable, Targeted

Google Tag Manager – Basics & Benefits

What is Identifier for Advertisers (IDFA)?

iOS 14 and Its Impact on Social Campaigns

Do I Join Clubhouse?

What you promote matters as much as How you Promote

Inspiration For Sales Teams Everywhere

Tips For Presenting in a Virtual Environment

GA4: 15 Years of Google Analytics Evolution

What is a Facebook Pixel and Why Do You Need One?

Content Marketing Pillars

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today

Women Inspiring Women: Mentoring Monday Returns

What are UTM Parameters & How Do They Appear in Google Analytics?

Putting Your Co-Op Dollars to Work

How Frequently Do You Publish Content?

Making the Most of Your CRM Data

Data Proves the Value of an Unwavering Market

Necessity Breeds Opportunity

Advance Ohio Matches Advertising Investments of Clients Through 2021

How Accurate is Campaign Location Data in Google Analytics?

#AdvanceOhioCares

Why Activating a Sweepstakes Can Benefit Your Business

Jumpstart your practice post lockdown

Businesses are ReOpening, and You Need a Coach

Vacation to Staycation – How Contractors Can Stay Top of Mind

HVAC Contractors continue to Flourish With These Marketing Ideas

Advance Ohio pledges up to $10 Million in Matching Grants for Advertisers

Free Webinar: Marketing During Times of Uncertainty

Let’s connect – Social Media Consultation

Is your communication on track as ohio reopens?

4 Stages of the College Enrollment Path To Purchase

Can Facebook’s Small Business Grant Help Your Organization?

Use the Give and Ask method in your content development

Search strategy insights for the world we live in now

Communicating with your customers and the effect it can have on your business

Looking to reengage your customers? Follow these simple tips!

Stay Connected with Your Customers

Need to reach your customers and community? Meet them where they are.

Tips and Tricks on Working Remotely

6 ways to keep your marketing turning on a budget

Advertising Through Uncertainty

5 tips on how to navigate your brand through uncertain times

Women Empowering Women

Cleveland is Celebrating our HomeGrown Heroes

4 Ways to Create a Positive Employer Brand

Top Workplaces 2019 Event Overview

5 Benefits of Print Advertising

Video is an essential part of your marketing plan

The Power of Storytelling

Boost your SEO with these simple tools

How to make Live Streaming work for your business

What is inbound marketing?

Engaging your Audience through Video

SEO Tools to power your Marketing

The Benefits of Digital Video Marketing

Social Media Options for content Marketing

5 steps to creating valuable video content

Reach the right people with your inbound marketing strategy

What is the Halo-Effect?

5 reasons traditional Marketing and social media need each other

How to increase online ticket sales

Which online recruitment platform is the right fit for you?

Redefining the Customer’s Path to Purchase

Advantages of newspaper job postings

Advantages of partnering with a premium publisher

Better Audience Targeting in 3 Steps

Why advertisers should ditch TV

Essential Tools for Multi-Tasking

Why I (Your Customers) Don’t Care About Your Business

When Social Media is NOT the Right Fit

Investing in Multi-Channel Marketing is Imperative for Marketers

The Importance of Videos in Education Marketing

Beyond Boosted Posts

Optimize Your Trade Shows with Location-Based Targeting

Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts

Breaking Down Auto Dealership Marketing by Customer Focus

Digital Healthcare Marketing Strategies that Really Work

How to Explain the Value of Content Marketing to Your Leadership Team

Get Better Results for Your Email Marketing Campaigns

Making the Case for Adding Digital Solutions to Healthcare Marketing

Organic vs. Paid Social Media

Tips and Tools for Better Content Creation

Marketing Strategies to Help Increase Your School’s Enrollment

Optimizing your School’s Open House with Digital Marketing Solutions

Ways to Digitally Measure the Effectiveness of Print Advertising

Measuring the Results of a Digital Marketing Strategy

Putting your Automotive Search Campaign in the Driver’s Seat

The Benefits of Blogging for B2B

How to Gain Customer Insight Without a CRM

The Importance of Optimization and How to Improve Your SEO Strategy

How to Recruit Top Talent

SEO Best Practices that Could Improve Your E-Commerce Sales

Reasons You Should Not Give Up on Newspaper Advertising

How to Build a Mobile-Centric Search Strategy

Digital Goals All Healthcare Providers Should Have

10 Strategies to Improve Your Email Click and Open Rates

Shifting the Auto Industry Towards The Next Generation of Car Buyers

3 Marketing Tips for Small Businesses with Big Goals

7 Reasons Why Email Marketing is not Dead:

What’s a Data Management Platform, and why does it matter?

Strengthening Your University’s Enrollment Numbers

Work Smarter, Not Harder by Repurposing Your Content

Power of Visuals in Content Marketing

Tried and True Ways to Get Leads for Your B2B

Get to know your Facebook followers

Audience Targeting: It’s all about the data!

Focus Digital Campaigns with Audience Targeting

Understanding SEO

5 Things Employers Are Doing to Recruit Millennials

Audience targeting: a simplified explanation

Keys to an Effective Content Marketing Strategy

Metrics Measure Success, Except When They Don’t

Why SEM Without SEO is DOA

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