Grow Awareness, Drive Leads
Your target audience is raising their hand
Savvy consumers shop for the right financial partners. While they might begin with a Google search, there are many ways their online behaviors indicate they are the right client for your business. Perhaps they recently bought or sold a home. It’s possible they are of a certain income level or live in a particular geography. All of these characteristics are evidence that the audience is (or could soon be) looking for financial services providers. Our work connects people with financial needs to the best business to help them.
Reach An Audience Prepared to Act
Whether your business helps clients to manage their wealth, financial decisions, and banking or is a lender looking to generate awareness and real-time leads of interested home buyers, our data-driven approach can add a strategic, systematic approach to your client acquisition efforts. In fact, we feel so strongly about this category, that one of our annual events features this industry.
WE WORK WITH BRANDS YOU KNOW
FIND YOUR AUDIENCE AMONG OUR AUDIENCE
- 1 out of every 2 adults in Northeast Ohio read cleveland.com and The Plain Dealer at least once a week
- 38.5% of our readers are in between 35 to 54 years old
- 41.2% of our readers are 55 and older
- 41% are having an annual household income of $100,000 or above
- 39.6% of our readers have a college degree – 16.5% have a postgraduate degree
- 71% of our readers have financial investments
- 43.1% of our readers invest in a 401K plan
- Over the last 12 months
- 32% of our readers used a tax preparation service
- 21% of our readers used the services of a financial planner
- 17% of our readers used an insurance agent
Source: Nielsen-Scarborough Cleveland, OH 2020 Release 1
Sample Counts for Personal Finance and Banking
- Banking, Lending, Finance Interests + CLE DMA
- 5.8 Million Monthly Impressions
- Intent/Interest in Mortgage or Real Estate and Good or Excellent Credit + CLE DMA
- 5.2 Million Monthly Impressions
- Consumers with Good Credit + CLE DMA
- 5.1 Million Monthly Impressions
- Interests in Banking, Checking, Savings, Loans and Credit
- 5.4 Million Monthly Impressions
Reaching your Audience well beyond our site and Newspaper
While cleveland.com is number one in the Greater Cleveland Market (as measured by unique visitors by Comscore), your audience isn’t just visiting us. Find that audience wherever they are, wherever they go online. Our team of experts can reach that audience on whatever device, wherever they are, raising your business’s profile and brand recall simultaneously.
It’s tempting to buy traditional advertising. But a smart strategy adds to/augments these placements, adding messaging in the palm of your future client, best using the technology to reach them and only them, eliminating wasted spending.
WE GENERATE RESULTS
How we do business matters. We use technology to make us smarter and our campaigns sharper. We deploy omni-channel strategies that outperform and underspend what you have used in the past. And we do it with expert teams, organized by your account executive so you have the answers to questions quickly.
TACTICS TO DRIVE LEADS, BETTER SERVE AND CONVERT THEM
Learn how our team successfully grew a leads-based organization beyond what they thought possible, then provided key tactics for nurturing and managing the leads.
THE CASE FOR DIGITAL MARKETING
Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who your true audience is and adjust to their preferences quickly.