At every stage of a student’s college journey, meaningful connections play a pivotal role in driving success.
As divisions of Advance Publications, one of the nation’s largest media companies and a pioneering force in the digital marketing landscape, Advance Ohio partnering with Advance Education specialize in higher education marketing. Our tailored enrollment campaigns are designed to enhance student success while aligning with your institution’s goals. We emphasize the human element, fostering meaningful connections between you and your students.
People seek higher education for a variety of reasons and personal goals. Each individual’s journey is unique!
Whether it’s high school freshmen dreaming of college life, seasoned professionals exploring new vocations, or returning learners aiming for graduate degrees, each student’s path is distinct. We recognize the weight of decisions for students and their families, and we’re here to assist you in creating a successful plan. Whether inspired by life transitions or natural progressions after graduation, we ensure a seamless and empowering student journey.
Just as no two students are alike, no two institutions are identical. Given each institution’s uniqueness, we advocate for tailored marketing campaigns. By mapping student journeys across 2-year, 4-year, graduate, and vocational programs, we help you chart a data-driven path to success.
Prospective students consider various factors—from parent expectations to location and tuition. Our role is to simplify this process by assisting you in attracting students and investing in their achievements.
People seek higher education for a variety of reasons and personal goals. Each individual’s journey is unique!
Whether it’s high school freshmen dreaming of college life, seasoned professionals exploring new vocations, or returning learners aiming for graduate degrees, each student’s path is distinct. We recognize the weight of decisions for students and their families, and we’re here to assist you in creating a successful plan. Whether inspired by life transitions or natural progressions after graduation, we ensure a seamless and empowering student journey.
Just as no two students are alike, no two institutions are identical. Given each institution’s uniqueness, we advocate for tailored marketing campaigns. By mapping student journeys across 2-year, 4-year, graduate, and vocational programs, we help you chart a data-driven path to success.
Prospective students consider various factors—from parent expectations to location and tuition. Our role is to simplify this process by assisting you in attracting students and investing in their achievements.
Our Capabilities
Advance Education achieves enrollment growth by creating highly customized marketing campaigns that align with each institution’s specific enrollment objectives.
At Advance Education, we integrate innovative, tailor-made strategies with our extensive knowledge of higher education to craft compelling and influential marketing campaigns. By merging fresh insights with tried-and-true wisdom, we assist higher education institutions in achieving their objectives, which include:
- Enhancing brand visibility across various channels, including social media and search engine results.
- Enhancing student diversity by revitalizing student recruitment initiatives.
- Enhancing student retention rates through improved student services.
- Strengthening alumni engagement over the long term.
Whatever your goals are, Advance Education employs our enrollment strategies to assist you in achieving them.
Undergraduate Recruitment Solutions
In a competitive landscape with nearly 4,000 higher education institutions vying for prospective undergraduates’ attention, Advance Education leverages data-driven insights to create personalized enrollment marketing campaigns. These tailored strategies empower institutions to achieve their enrollment objectives.
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Graduate Recruitment Solutions
Over the past decade, the number of Americans holding graduate degrees has surged by 50%. This growing demand underscores the importance of a focused higher education enrollment marketing strategy. At Advance Education, we excel in creating personalized, narrative-driven campaigns backed by data. Our goal is to connect higher education institutions with prospective learners, driving enrollment and fostering student success.
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Continuing Ed Recruitment Solutions
Although the typical college student falls within the 18 to 23 age range, an expanding cohort of students is aged 24 and older, returning to post-secondary education after a hiatus. To engage with adult learners effectively, higher education institutions should develop flexible marketing campaigns that address the specific considerations of continuing education for adults. At Advance Education, our specialized higher education marketing agency designs personalized, focused enrollment campaigns to establish enduring connections with adult learners.
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Vocational Recruitment Solutions
Technical and career education programs diverge significantly from more conventional academic programs. Consequently, strategic marketing plans also differ across various student segments. Whether students are preparing for culinary arts, honing elite blue-collar skills, or venturing into emerging technical fields, they seek pathways to careers in industries that promise a bright future.
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CASE STUDIES
Case Study:
1.69% CTR Overall for Tri-C
Cuyahoga Community College (Tri-C) stands as a cornerstone of accessible education in Northeast Ohio since 1963. The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. Creative refreshes and ongoing optimization efforts ensured positive performance. Notably, paid search delivered exceptional results with a high CTR, highlighting the effectiveness of targeting relevant keywords.
Case Study:
College slashed acquisition costs and boosted enrollments by 55%
A large university in Colorado was facing a challenging enrollment environment. Their cost per acquisition (CPA) was over $100, and their enrollments were in decline. They needed to find a way to reduce their CPA and boost their enrollments. Our strategy resulted in a 60% reduction in cost per acquisition and a 55% boost in enrollments.
Case Study:
A medical and nursing career training facility increased enrollment with online video marketing
A medical assistant and nursing career training facility wanted to increase enrollment and generate more leads from prospective new students. We encouraged the client to implement an online video program. With their 30-second spots, the facility could target various prospective students based on education levels and aspirational goals. This strategy resulted in a 37% increase in attributable form-fill conversions and enrollment outpaced the previous year by 145%.
As the world evolves, your institution’s requirements shift, as do the needs of your students. That’s why we tailor our distinctive approach to your specific institution. Our goal is to foster meaningful human connections that empower students for success.
Exceptional outcomes no longer demand excessive effort. We streamline enrollment marketing, ensuring it’s both effortless and effective, allowing you to concentrate on your students.
If you’re prepared to revamp your institution’s marketing strategy, reach out to us today to embark on this transformative journey together!
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