When it comes to influence, data is our competitive advantage. Through our affiliated nine local media group properties, Condé Nast products, American City Business Journals publications/sites, Reddit, as well as the work of Advance Local, our first-party data set represents approximately 50 percent of the United States population. For our clients, this means we know and understand the affinities and online behaviors of nearly half the nation’s residents. Add to this the third-party data available to us through our technology partners, and the competitive advantage isn’t just remarkable, it’s revolutionary.
Cleveland.com and The Plain Dealer drive daily conversations and engage millions through stories on our website, newsletters, social channels, podcasts, and print publications. We are the premier news and information source in Northeast Ohio region and greater Cleveland area. Leverage our extensive audience to build yours!
Our Audience is Your Audience
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When it comes to audience targeting, we can do it more economically than our competitors. We own the vast majority of the first-party data used to develop your audience. Other agencies must purchase that audience (typically from us).
- Because we are part of such a large network, the experts on our team are capitalized across many clients, affording our Advance Ohio clients access to the best people this industry can offer, at a fraction of the price. What’s more, we can scale this expertise to serve our clients better tomorrow than we could today. This adjusts campaigns as they are happening and doesn’t wait for a team to convene to review campaign activities.
- We work hard to create better results with less spend. Over time, your campaign becomes smarter. With that increased intelligence comes a reduction in what it takes to achieve the same result.
Reaching your Audience Across the Web
We more than a publisher with an engaged audience. We are also expert marketing strategists who deliver critical business insights and campaigns that drive results. We deliver integrated, omni-channel marketing programs, through a sophisticated suite of creative, digital, print, marketing, analytics, and other products and services.
Advance Ohio is your turnkey marketing partner. We execute all the heavy lifting for you, from strategy to campaign management and optimization. Our professional services go far beyond print and digital.
Our clients benefit. We know and understand the affinities and online behaviors of nearly half the nation’s residents. Add to this the third-party data available to us through our technology partners, the competitive advantage isn’t just remarkable, it’s revolutionary.