When it comes to influence, data is our competitive advantage. Through our affiliated nine local media group properties, Condé Nast products, American City Business Journals publications/sites, Reddit, as well as the work of Advance Local, our first-party data set represents approximately 50 percent of the United States population. For our clients, this means we know and understand the affinities and online behaviors of nearly half the nation’s residents. Add to this the third-party data available to us through our technology partners, and the competitive advantage isn’t just remarkable, it’s revolutionary.

Cleveland.com and The Plain Dealer drive daily conversations and engage millions through stories on our website, newsletters, social channels, podcasts, and print publications. We are the premier news and information source in Northeast Ohio region and greater Cleveland area. Leverage our extensive audience to build yours!

Cleveland DMA Market Snapshot

POPULATION:  3,022,994

  • 19th-largest DMA market
  • If the Cleveland area was a single city, we would rank #3 between Los Angeles and Chicago

LOCAL ADVERTISING MARKETPLACE

  • 226,000 business locations
  • Over $2 billion in annual local advertising

MEDIAN HOUSEHOLD INCOME: $67,429

  • U.S. median household income: $71,705
  • Our Cleveland audience median household income: $71,549
  • Low Cost of Living Index (72.3) means Cleveland median household income is over $93,000 in “real” dollars.

Audience Profile

Our Total Brand Audience: EXTENSIVE Reach

Reaching your Audience Across the Web

We are more than a publisher with an engaged audience. We are also expert marketing strategists who deliver critical business insights and campaigns that drive results. We deliver integrated, omni-channel marketing programs, through a sophisticated suite of creative, digital, print, marketing, analytics, and other products and services.

Our clients benefit. We know and understand the affinities and online behaviors of nearly half the nation’s residents. Add to this the third-party data available to us through our technology partners, the competitive advantage isn’t just remarkable, it’s revolutionary.

When it comes to audience targeting, we can do it more economically than our competitors. We own the vast majority of the first-party data used to develop your audience. Other agencies must purchase that audience (typically from us).

  • When it comes to audience targeting, we can do it more economically than our competitors. We own the vast majority of the first-party data used to develop your audience. Other agencies must purchase that audience (typically from us).
  • Because we are part of such a large network, the experts on our team are capitalized across many clients, affording our Advance Ohio clients access to the best people this industry can offer, at a fraction of the price. What’s more, we can scale this expertise to serve our clients better tomorrow than we could today. This adjusts campaigns as they are happening and doesn’t wait for a team to convene to review campaign activities.
  • We work hard to create better results with less spend. Over time, your campaign becomes smarter. With that increased intelligence comes a reduction in what it takes to achieve the same result.

Cleveland.com Podcast Downloads

30 Days as reported by Apple Podcasts through Dec. 2022

The competitive advantage isn’t just remarkable, it’s revolutionary.

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