In our now-open-but-still-cautious business environment we all have to examine closely our cost in almost every aspect of business operation. In addition, consumer behaviors have changed and the path to conversion isn’t the same in post-crisis as it has been just 3 months ago.
All of us spent way more hours with our technology. Checking news sites for good news and the bad equally. Browsing the web for the next online deal and educating ourselves on products and services our families we might need. Axia has reported, “Studies have shown that consumers now travel through most of the sales cycle before ever talking to a salesperson. In fact, more than 60 percent of the buyer’s journey is digital. Also, a whopping 84 percent of CEOs and VPs report that they use social media to make purchasing decisions.”
So how do you adapt as you re-open?
What can you do immediately (and affordably) as your business comes back online?
You need a coach, and we’re offering free advise from Eric Hultgren, Director of Content and Social Media, and Ryan Winfield, Digital Strategy Manager. Together, they’ll share what they know, how to begin a strategy, and what marketing strategies may resonate for you. We’ll include topics like:
- How the Business Model Has Changed
- Customer Engagement Through Re-Entry
- Customer Relationship Management
- Marketing now, Affordable Options for Right Now
Sign Up for this webinar, hosted every Thursday at 2pm at the links below: