If you are a small retail business in need of adjusting your strategy to achieve success, the answer is e-commerce.
If you’re not an e-commerce retailer, you should take the time to become one – quickly. You may think e-commerce is something that’s just not you. But, as more and more of our customers are cut off from us, we need a way to be there for them, especially if you have something they could really use in this unique time.
E-commerce doesn’t mean you have to be a national business or that you have to spend a fortune to get started. Some platforms let you get a store up and running for less than $20 a month.
If you already have a website, you may just want to add on an e-commerce platform. But, if you’re not married to your existing website and looking for an all-in-one provider you may be looking for different options. Either way, this is something you can do quickly and easily. And keep in mind, you don’t have to put everything you sell on your online store. Start with your best sellers, you most unique items and go from there.
Entry Level E-commerce Platforms to Get You Started:
Finally, just because you build it, doesn’t mean customers will come. So, you need to invest some of your advertising budget in driving traffic to your online store. Digital advertising is much more targeted and efficient than shotgun-style formats like TV, cable and radio – so think about who you want to reach. You have the ability to choose specific types of people to reach and only send your ads to them. Hear more about marketing and advertising tips for small businesses, here!
* Are you looking for ways to stay top of mind with your customers during the Coronavirus crisis? Advance Ohio is here to support you! Get in touch with our team today.