In this post-pandemic state, most travelers are treating themselves to the trips they’ve been dreaming of for the last several years. Those making the decision to go, are going for it, checking bucket list destinations off the list, or simply finding the means to explore new places by working from afar. And though the overall travel and destination marketing industry may be feeling the ease of the global health crisis, pain points still abound.

High competition

The travel industry is highly competitive, with many companies vying for the attention of consumers. This can make it difficult for smaller businesses to stand out and attract customers. Another challenge is the increasing competition from online travel agencies (OTAs) and alternative lodging providers such as Airbnb. These companies are disrupting the traditional travel industry by offering unique and personalized travel experiences at lower prices. This can make it challenging for businesses to offer competitive pricing without sacrificing profit margins.


Many travel destinations experience seasonal fluctuations in demand, which can make it challenging to maintain a steady flow of customers throughout the year. While digital marketing efforts might elongate the peak season, year-round visitor-ship at high season levels is still elusive.

Price sensitivity

Consumers are often price-sensitive when it comes to travel, and they may compare prices across multiple websites before making a booking. There’s also complexity and fragmentation of the travel industry, with so many different players involved in the travel ecosystem. Airlines, hotels, rental car companies, and tour operators, among others can be difficult for travelers first navigating the industry and seeking great deals.

Changing consumer preferences

Consumer preferences in travel are constantly evolving, with new trends and technologies emerging all the time. Keeping up with these changes and adapting marketing strategies accordingly can be difficult.

Limited resources

Many travel businesses have limited resources for marketing, which can make it challenging to develop and execute effective campaigns.

The industry also faces regulatory challenges, particularly related to travel restrictions and visa requirements. These regulations can make it difficult for travelers to plan and book trips, and can also impact the profitability of travel companies as well as their staffing.

Overall, the travel industry is facing a number of complex and interconnected pain points that require innovative solutions. Companies must find ways to adapt to changing consumer demands, reduce their environmental impact, and navigate regulatory challenges while still remaining profitable.


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