Employment candidates are approaching their job search as they would product research. They seek information about your brand, your culture, and your organizational philosophy. They read employee reviews and other consumer-generated content, including testimonials and client feedback. Ultimately, the decision to ‘buy now’ by applying to your organization is reliant on the information they find during this phase. If you are neglecting the brand perception of your organization by current or former employees, you are doing your recruitment efforts a disservice.
Where does your job seeker research your brand?
94% SOCIAL MEDIA
37% EMPLOYER REVIEWS
24% WRITTEN CONTENT ON THE EMPLOYER SITE
24% COMPANY PUBLICATIONS OR PRODUCTS
8% VIDEO CONTENT ON COMPANY SITE OR YOUTUBE
Of Seekers, 56% cite LinkedIn and 54% regard Facebook as ideal places to begin. GlassDoor, the employee feedback site logs in at 34%.
Mobile-Friendly isn't Optional
PEOPLE WANT THEIR COMPANY TO BE RECOGNIZABLE TO OTHERS IN THEIR FAMILY OR FRIEND GROUPS
47% WORKING AMERICANS
If you don’t have a site that renders well in the mobile experience, you are no longer relevant. You won’t appear in searches, and your site won’t convert. The expectation is a device-agnostic experience.