Video marketing is one of the fastest-growing strategies and it’s showing no sign of slowing down any time soon. According to Cisco, 82% of internet traffic will be through video by 2021.1 Producing videos that are cost-effective and professional has been made a lot easier with the help of apps, it’s almost as simple as pushing a button.
Here are a few benefits of incorporating video into your marketing strategy. Video boosts conversion rates, including video on a landing page can increase conversions by 80%.2 Video can also be a great addition to your email marketing campaigns. Search engines are looking for content that engages viewers, nothing entices more numerous and longer page views quite like a video. Fun and interactive videos encourage social shares. Using video is the perfect way to create a personality for your company and your brand.
According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels.3 From the same consumer group, 54% of them prefer to see video content from a brand.3
Video has transformed how companies market themselves, how consumers shop, and it’s also revolutionized how salespeople connect with and convert prospects. This tool is incredibly useful throughout your marketing strategy — and not just to heighten brand awareness. Many steps go into video creation, there are a few things you need to know first. Who’s your target audience? What’s your goal? Where are you posting your video? When and how often will you post the video? What is the production time? What is your budget? What are the creative requirements? How will you track your success?
Video serves as a powerful marketing medium. Creating strong video content can help your brand reach more of your target audience—and lead to more conversions along the way.
Contact us today to learn more about how video marketing can benefit your business.