In recent years, video is making a very obvious push to the forefront of marketing strategies. Businesses are discovering that video possesses the power of audience engagement. Its powers have been amplified by the recent surge in live streaming video. Social platforms like Facebook and Instagram have introduced users to this feature, giving them the power to engage with followers in real time.
So why has live streaming video become so popular?
For starters, people prefer to view content rather than read it. Live stream videos provide “in the moment” content that appears unrehearsed and authentic, oftentimes making a business or brand seem more accessible and relatable. Live stream videos also provide all users with the ability to engage with one another during the video airing. Questions can be answered, conversations can be started, and stronger relationships can be formed.
Need more proof that your business should be utilizing live streaming platforms? Check out these stats:
- The streaming industry is expected to be worth $70.05 billion by 2021.
- 81% of Internet audiences viewed more live content in 2016 than they did in 2015.
- 80% prefer live videos over blogs and 82% prefer live video over social posts.
- Facebook Live videos are watched 3x longer than regular videos.
Here are some pointers to keep in mind when developing a strategy for live stream video:
- Create a rough outline- Although live streaming is a chance to be personable and authentic, make sure you know what points you want to cover during your video. This will keep the video from seeming cluttered or confusing.
- Keep content new and engaging- Not all videos have to be the same. Avoid consistently posting ad-like live streams. Choose some different topics to cover, like Q&A sessions, behind-the-scenes looks, etc. This will keep audience members engaged and interested.
- Sell a feeling- Again, live stream videos provide the ability to display authenticity. Videos that appeal to audience members’ emotional sides will often perform well. It is important to know your audience well in order to gauge which feelings and topics are best to use to connect with them.
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