by Diana Prodan
Small businesses are often at a disadvantage when it comes to digital marketing, because they have less capital and resources that limit what they can do. These disadvantages don’t mean small businesses shouldn’t invest in digital marketing, but they do mean that tough choices have to be made on what digital marketing strategies are most efficient and effective for them to use. Because of this, small businesses often turn to content marketing first – it is approachable, affordable, and repurposeable if other strategies are implemented in the future. That being said, content creation can still be an intimidating process. Below are some tips to help create a great content strategy that can help a small business organize their content creation process.