small-business-content-strategy

Tips for Creating a Solid Small Business Content Strategy

by Diana Prodan

Small businesses are often at a disadvantage when it comes to digital marketing, because they have less capital and resources that limit what they can do. These disadvantages don’t mean small businesses shouldn’t invest in digital marketing, but they do mean that tough choices have to be made on what digital marketing strategies are most efficient and effective for them to use. Because of this, small businesses often turn to content marketing first – it is approachable, affordable, and repurposeable if other strategies are implemented in the future. That being said, content creation can still be an intimidating process. Below are some tips to help create a great content strategy that can help a small business organize their content creation process.
Read more

small business challenges

How to Conquer the Top Digital Marketing Challenges for Small Business

by Diana Prodan

According to the 2016 Small Business Marketing Trends Report, only about 37% of respondents believe that their current marketing efforts are effective. In the same study, 46.8% of participants said that they as the business owner are the ones who manage the marketing. For small businesses, this isn’t surprising. As a business owner, you have so many other tasks to worry about – management, budget, sales, etc., and marketing is often just another task on the long laundry list of things to do. Hiring additional help to run marketing costs significant money, so marketing often just doesn’t get as much attention as it should. Below is a list of some of the biggest digital marketing challenges that small businesses face, and a couple tips on how to conquer them. Read more

data small business

The “Big & Small” of It – How Big Data Can Help your Small Business

By Aimee Rohr

If you’ve been in the marketing world for any length of time, you’ve heard the words “Big Data” a lot.  The meaning of this phrase can be muddy at times, because it usually means something different to everyone.  For our purposes today, we’re going with Wikipedia’s definition – “Big Data is….the term that often refers simply to the use of predictive analytics or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. Accuracy in big data may lead to more confident decision making, and better decisions can result in greater operational efficiency, cost reduction and reduced risk.” Read more