2017-marketing-budget

Trends to Shape your 2017 Marketing Budget

by Diana Prodan

The end of 2016 is quickly approaching, and as marketers are starting to develop their 2017 marketing strategies we’d all love to have a crystal ball to help in the planning process. Unfortunately, we can’t predict the future, but we can definitely make some educated and informed predictions based on current trends within the industry. Below are some of our predictions on what marketers should be focusing on in 2017: Read more

measuring digital marketing results

Measuring the Results of a Digital Marketing Strategy

by Diana Prodan

Most businesses these days have integrated at least some kind of digital marketing solutions into their overall marketing strategy. However, digital marketing often needs a budget, and it turns out employers don’t like to dish out money for something that doesn’t prove its worth. Even if employers are invested in digital marketing with or without results, it’s important for marketers to know how their campaigns are performing to be able to make adjustments that will bring in more leads. Read more

eco-friendly-business

Go Green – How to Market Your Business as Eco-Friendly

by Kelly Brickman

In 2015, the US energy consumption by source was petroleum (36%), natural gas (29%), coal (16%), renewable energy (10%), and nuclear electric power (9%). While renewable energy is currently only one-tenth of all energy use, the consumption is growing every year as businesses and consumers go greener.  Marketing your business as green is a smart idea, especially in the energy industry, as long as you actually are green. You do not want to make the mistake of marketing your business as green unless your messaging blends transparency, practicality, and savviness. Read more

outsourcing digital marketing

Outsourcing Your Digital Marketing

by Diana Prodan

Marketing departments these days are often multi-tasking many different pieces to get their job done. Marketers are responsible for research, lead generation, website design and management, content creation, social media, SEO, SEM, content creation, and content distribution and management. On top of that, they are expected to be the visionaries, project directors, storytellers, editors, creatives, researchers, and analysts. It’s no wonder that so many marketers are overwhelmed.
Read more

pokemon go

3 Ways Your Business can take advantage of the Pokémon Go Craze

By Dan Hartman

“Gotta Catch’em All” can be heard from the mountains and across the world as the Pokémon Go craze has evolved into a lifestyle after just a week. People are using Pokémon Go to explore the unknown treasures of their cities, stay in shape and even find someone to take out on a date! But the less addressed topic of Pokémon Go is how exactly businesses can grab their share of the Pokémon Go madness and work this fad into a promotional AND fun activity. Check out these three suggestions below on what local businesses can do to get involved in the Pokémon Go universe. Read more

ad agency

Life at an ad agency, summarized in GIFs

Working at an ad agency can be fun, fulfilling, frustrating, exhausting, and exhilarating all at the same time. If you’ve had the pleasure of working in this type of environment, you can relate to all of these moments. Read more

BOOst brand awareness

3 Ways to BOOst Brand Awareness

By Elise Yahner

Want to BOOst your brand awareness this fall? Treat your audience to some spooktacular promotions to scare up some business!

Ok, those puns were frighteningly bad (I’ll stop now, I promise), but these Halloween marketing ideas are a good way to inject a little fall fun into your promotions and make your business stand out. Read more

trade show tips

3 Mistakes You’re Probably Making At Trade Shows and 3 Tips to Help You Improve

If you’ve ever attended a chamber expo, conference or networking event where vendor booths are set up, chances are good that you a) have at least three pieces of branded marketing flair stuffed in a drawer somewhere in your house and b) have been exposed to a variety of product presentation styles. Read more

4th of july marketing ideas

4th of July Marketing Ideas

By Elise Yahner

Another holiday means another opportunity for creative marketing. With Independence Day coming up, you have the chance to wow your audience with a star spangled campaign worthy of the land of the free and the home of the brave. Here are some ideas to inspire some mental fireworks: Read more

Becoming a Networking Ninja

By Dan Hartman

Knowing people in the right places always has its advantages. Whether they are business connections, personal connections or “a friend of a friend,” having an “in” can give you a huge leg up. More often than not, these connections are utilized when we are in search of a new job or trying to find that dream referral that could help us close a big business deal. But we sometimes forget that these relationships are just like the city of Rome; not built in a day. Read more