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In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, Cleveland.com released a…

In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.

The post-enrollment experience will make the difference between a University among the recruit’s “top three” and where that student will appear on day one.

When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.

Being the mortgage lender of choice means finding the right people to execute on a shared organizational mission.

Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…

Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…

In our partnership with an established, growing real estate firm encompassing 6 states, cleveland.com and The Plain Dealer crafted a strategic approach, that would simultaneously…

Referred to as OTT, Internet-based content is streamed to devices connected to a television (think Roku or Amazon Fire devices) or via functionality of Smart…