Stunning Results with Gervasi Vineyard Brand
A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…
You can’t spell personalization without persona
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Geo-Push Notification Performance Proves Effective for Local Jewelry Story
The campaign finished at a record-setting 7.40% CTR and is the highest Advance has seen to date.
Google Analytics 4: What You Need to Know
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Campaign for Cosmetic Surgeon Generates 90 Leads
Cast a smaller, more specific net using digital technology to target your audience, and provide the frequency that asmaller audience needs to recall your practice…
Match Expectations of Gen Z In Higher Education
Regular trend analysis is important in any business, but especially when building a marketing strategy.
Measuring Data that Matters
Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…
Best Practices for Marketing New Physicians
Marketing plays an important role in helping to create, communicate, and provide value to your providers’ target markets.
Must-Try Tactics for Marketing Destinations
There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…
Revisiting Creative After your Campaign Launches
One of the things that makes campaign development most rewarding is the visual elements—seeing how the campaign comes to life in display, social media and…
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