Data, Analytics and Business Intelligence: What’s Important in a Sea of Data?
Together, these different areas of data, analytics and business intelligence can help your organization create or improve strategy and competitive advantage.
Making the Case for Events as Marketing
Events are the strongest form of experiential marketing. A successful event provides value to attendees (also known as future clients!) beyond information about a product…
Designing Ads for Mobile
It was Coco Chanel that invited us to take off that one unnecessary accessory before leaving the house, and she wasn’t wrong. When designing for…
How To Recruit Student Prospects from New Areas
Some of our partners need to improve on student ticket sales for athletic events. Others need to draw attention to a particular research project to…
Geauga Park District Sees Quality Results, Reporting
The brand exposure for Geauga Park District over 3 campaign phases was significant, with almost 1.6 million impressions.
Stunning Results with Gervasi Vineyard’s Marketing Strategy
A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…
Best Practices for Marketing New Physicians
Marketing plays an important role in helping to create, communicate, and provide value to your providers’ target markets.
Must-Try Tactics for Marketing Destinations
There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…
Corporate Real Estate Marketing Strategy Grows Regional Broker
In our partnership with an established, growing real estate firm encompassing 6 states, cleveland.com and The Plain Dealer crafted a strategic approach, that would simultaneously…
Using Co-Op Dollars to Qualify Leads
The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…
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