Marketing

A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…

Marketing plays an important role in helping to create, communicate, and provide value to your providers’ target markets.

There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…

In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, Cleveland.com released a…

Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…

In our partnership with an established, growing real estate firm encompassing 6 states, cleveland.com and The Plain Dealer crafted a strategic approach, that would simultaneously…

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…

Facebook’s solution is to start processing pixel events using Aggregated Event Measurement, which complies with Apple’s update. This will support efforts to preserve user privacy…

At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…