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Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.

Regular trend analysis is important in any business, but especially when building a marketing strategy.

Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…

It’s no wonder that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. (DemanGen)

Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…

Rick Rouan is the statehouse and politics editor at cleveland.com and The Plain Dealer, overseeing a team of reporters in Columbus and Washington, D.C., covering...

Scott Patsko has been Night Sports Manager of cleveland.com since August 2022. In that role, he helps oversee, edit and coordinate coverage of the Browns,...

A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…

John Caniglia works with the crime and courts team, overseeing cleveland.com and The Plain Dealer’s coverage of police and courts. Caniglia joined The Plain Dealer...