Streamed Video is Scalable, Targeted
Referred to as OTT, Internet-based content is streamed to devices connected to a television (think Roku or Amazon Fire devices) or via functionality of Smart…
Google Tag Manager – Basics & Benefits
Have you ever wondered what Google Tag Manager (GTM) is used for? Or maybe you have GTM on your website but aren’t sure how it…
What is Identifier for Advertisers (IDFA)?
At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…
Do I Join Clubhouse?
At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…
Tips For Presenting in a Virtual Environment
At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…
GA4: 15 Years of Google Analytics Evolution
You’ve heard of Facebook pixels, and you may have read they’re important, but are they really necessary for your campaign?
Precision Targeting Leads to Strategic Customer Acquisitions
Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…
A lumber company builds a successful advertising framework
Remaining top-of-mind for consumers who could choose national brands instead of local options was the main goal for this successful geo-targeted ad campaign.
Creative Tells the Story for this Destination Resort
Our team then came on site to collect video and still photo assets, staging hotel spaces, vignettes, and amenities to capture just the right pieces…
Ad Choices