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content marketing definitionContent Marketing

Improve brand awareness and credibility

Content marketing allows you to attract more customers with relevant, useful, and shareable content. To make sure you get the best ROI from the content you’re creating, it’s important to align your content marketing strategy with your overall marketing goals and objectives. To help you do this, we focus on your desired target audience and its motives at each stage of the buying cycle when developing your content and distribution strategy.

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Content marketing is most valuable when the information being shared is perceived as helpful, informative, educational or entertaining. We offer a variety of content marketing solutions such as:

  • Branded Content/White Papers – content fully branded for your business, for publication and distribution online
  • Branded Blogs – 200-500 word article that is search engine optimized and ready for you to load onto your website or blog
  • Native Sponsor Articles – editorial-style articles, authored and by-lined by Advance Ohio, published and distributed on cleveland.com as a sponsored article.

 

 

We use content to connect brands with people:

  • Align your brand with content your target customer is already reading
  • Promote valuable custom content that educates and attracts
  • Fuel social media strategies by leveraging content on channels your target customers use

Whether you want to drive leads or establish thought leadership in your field, we will help you design and distribute valuable content to achieve your desired marketing goals.

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Content Marketing Tips

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