How To Use Push Notifications in Your Industry
What if we told you that it’s possible to wake a sleeping phone in the hand of your customer as they walk in the door of your establishment? If you’re like most of our clients, you’ve suddenly got a dreamy look in your eye, imagining what you might say in the messaging and how you might put this service to use.
A theme park sends a quick welcome video to those arriving, sharing the special events of the week. An island destination shares downloads of things to do for families, as the ferry docks. A restaurant group targets devices in the nearby concert hall just before the encore, sharing late night dining options within walking distance.
A tutoring business serves messaging and offers to parents picking up their children from after school programming. University Athletics sends pep rally videos to on-campus devices, offering student ticket discounts on game day to fill remaining seats. Nontraditional certification programs serve recruitment messaging for teachers in big-box DIY stores.
An area hospital announces the arrival of new providers for their sports therapies, serving devices in area gyms. A med-spa wakes up phones of females shopping in a local luxury shopping destination. Or a municipality serves PSA materials in densely populated areas, describing new protocols.
Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of big box stores, to influence purchasers.
Geo Mobile Push Ads
WHAT IT IS
Mobile app push notification ad messages, targeting individuals based on entry into a physical location
HOW IT HELPS
Engage consumers as they enter a physical location with messaging to build brand awareness and drive conversions
Push notifications can be sent to devices whether they are awake or sleeping
HOW IT’S MEASURED
For one retail client, this tactic made a difference. In just over a month, our client received a CTR of 9.28%–near impossible with traditional display media—and a resulting 273 hours of total brand exposure through web sessions and exploration about their brand.