Not all education projects are for universities or colleges. This campaign was requested by a third-party education consortium that distributes scholarship funds. Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.
It was clear that an omni-channel approach, targeted to students and their adult influencers, would garner the attention the program needed. The group used the following tactics to create attention and activate their audience.
Ad Choices
