Jennifer Hirt-Marchand

Joining Marcus Thomas in 1995, Jennifer directs marketing research operations for the agency, playing the role of psychologist, cultural anthropologist, statistician, behavioral economist, sociologist, and let’s not forget, consumer.  She has a background in strategic counsel and brand research, and is passionate about translating data into rich insights that uncover new business and marketing opportunities for her clients. Jennifer has led major research initiatives for a range of clients, including Dexcom, Lubrizol, Troy-Bilt, Nationwide, Ohio Lottery and KeyBank to name a few – and has earned a reputation for consistently delivering actionable insights to her clients. She is a member of the American Marketing Association and Insights Association. Jennifer is a graduate of Cleveland Bridge Builders and has authored both academic and practical industry articles over the past 20+ years. She holds a bachelor’s degree in psychology from The Ohio State University.