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    B2B

    Home » B2B
    Food Bank Improves Donations 23%
    0
    By Sheri Nicholson
    In Uncategorized
    Posted September 15, 2021

    Food Bank Improves Donations 23%

    In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, Cleveland.com released a…

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    Using Co-Op Dollars to Qualify Leads
    0
    By Rob Bartko
    In Uncategorized
    Posted March 23, 2021

    Using Co-Op Dollars to Qualify Leads

    The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

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    SMART STRATEGY FOR EDUCATION: STUDENT PROGRAMS NOW HAVE A WAITING LIST
    0
    By Corina Van Duinen
    In Uncategorized
    Posted December 8, 2020

    SMART STRATEGY FOR EDUCATION: STUDENT PROGRAMS NOW HAVE A WAITING LIST

    Recruiting for 12 or more adult education courses at a time, Polaris was challenged by the intricacy of a plan that required multiple messages and…

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    How Frequently Do You Publish Content?
    0
    By Rob Bartko
    In Blog
    Posted October 16, 2020

    How Frequently Do You Publish Content?

    While 39% of B2B businesses produce content daily or multiple times per week, about 30% report far less frequency. On the B2C side, the percentage…

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    Data Proves the Value of an Unwavering Market
    0
    By Corina Van Duinen
    In Blog
    Posted September 28, 2020

    Data Proves the Value of an Unwavering Market

    At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…

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    Precision Targeting Leads to Strategic Customer Acquisitions
    0
    By Michelle Baker
    In Uncategorized
    Posted September 23, 2020

    Precision Targeting Leads to Strategic Customer Acquisitions

    Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…

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    Advance Ohio Matches Advertising Investments of Clients Through 2021
    0
    By Sheri Nicholson
    In Blog
    Posted September 14, 2020

    Advance Ohio Matches Advertising Investments of Clients Through 2021

    At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…

    READ MORE
    How Accurate is Campaign Location Data in Google Analytics?
    0
    By Sheri Nicholson
    In Blog
    Posted September 11, 2020

    How Accurate is Campaign Location Data in Google Analytics?

    Ever felt duped by your campaign location data? Investing hours on strategy, messaging, creative, and targeting only to find strange places in your Google Analytics…

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    #AdvanceOhioCares
    0
    By Sheri Nicholson
    In Blog
    Posted September 2, 2020

    #AdvanceOhioCares

    “My experience with MLive during the Covid-19 crisis has been exceptional. …They have shown, through their customer service, that they are concerned with what’s really…

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    Why Activating a Sweepstakes Can Benefit Your Business
    0
    By Juliana Reminder
    In Blog
    Posted August 19, 2020

    Why Activating a Sweepstakes Can Benefit Your Business

    In our now-open-but-still-cautious business environment we all have to examine closely our cost in almost every aspect of business operation. In addition, consumer behaviors have…

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