B2B

In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, Cleveland.com released a…

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

Recruiting for 12 or more adult education courses at a time, Polaris was challenged by the intricacy of a plan that required multiple messages and…

While 39% of B2B businesses produce content daily or multiple times per week, about 30% report far less frequency. On the B2C side, the percentage…

At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…

Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…

At the Plain Dealer and Cleveland.com, we seek to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for…

Ever felt duped by your campaign location data? Investing hours on strategy, messaging, creative, and targeting only to find strange places in your Google Analytics…

“My experience with MLive during the Covid-19 crisis has been exceptional. …They have shown, through their customer service, that they are concerned with what’s really…

In our now-open-but-still-cautious business environment we all have to examine closely our cost in almost every aspect of business operation. In addition, consumer behaviors have…