THE CHALLENGE

A local lighting store was experiencing increased advertising expenses during their slow time of the year, without seeing real results. The owner reached out to Advance Ohio to see how our advertising solutions on Cleveland.com could generate a positive ROI for his business.

Goals

Drive more web and in-store traffic during a typically slow time of year, while decreasing advertising expenditures.

THE STRATEGY

Our team of marketing experts analyzed the current marketing strategy and decided to utilize already existing video assets.

Next, we targeted homeowners with high income and interest in improving their home.

Using Cleveland.com in-story video & targeted video, we reached the profitable zip codes for people who have shown intent and interest in improving their home and shopping.

THE RESULTS

  • 25% increase in Organic website traffic
  • 20% increase in Direct website traffic
  • 100% increase in Click thru rate (from 3.25% to 6.5%)

The client was so satisfied with the results, he recommended Cleveland.com and our video strategy to a fellow business owner.

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