Lending a hand to a community credit union

The Challenge

An established Community Credit Union with four locations was struggling to keep their growth momentum and attract younger customers. They relied heavily on direct mailers. With the opening of a new location, they reached to us for help in attracting new members, upping their website visits, and broadcasting the new services they now provided.

Results

29% increase in website traffic compared to the previous year

Our marketing approach yielded quick results for the Community Credit Union. Within the first month, they received 20 new member sign-ups. Website visits also saw a dramatic increase.

How We Did it

Because the Community Credit Union only had four locations, we quickly leaned into our abilities to directly target key geographic audiences. We utilized targeted digital display ads, social media ads, and targeted emails. Re-messaging was added to the targeted digital display and email campaigns as well.