THE CLEVELAND DMA

POPULATION:  3,810,269

  • 19th-largest DMA market
  • If the Cleveland area was a single city, we would rank #3 between Los Angeles and Chicago

HOUSEHOLD GROWTH

  • 1,565,860 households
  • 15,000 projected household growth 2010-2023

LOCAL CONSUMER EXPENDITURES

  • $86 billion annually

BOOMING BUSINESS

  • 226,000 business locations
  • $3.7 billion in annual local marketing and advertising

THE PLAIN DEALER PRINT AUDIENCE

HUGE PRINT AUDIENCE

  • Over three-quarters of a million Cleveland adults read the printed Plain Dealer at least once a week.

IT‘S A SEPARATE AUDIENCE

  • No other local newspaper reaches more than 4% of the Plain Dealer audience.
  • 74% of Plain Dealer print readers are “print exclusive” – they’re not regular website visitors.

REACH EVEN MORE

  • More than 132,000 Cleveland adults read every issue of the Sun News.
  • Only 67,000 read Cleveland Magazine.

CLEVELAND.com DIGITAL AUDIENCE

CLEVELAND.com is CLEVELAND’S LEADING LOCAL NEWS and INFORMATION WEBSITE.

  • Every month, Cleveland.com averages 9.9 million Unique Visitors who access over 62 million content pages.

QUALITY AUDIENCE

  • Cleveland.com over-delivers among Young Adults, College Grads, Upper Income, high-value Homeowners, White Collar job-holders and households with Children.

CLEVELAND.com is the LARGEST LOCAL NEWS WEBSITE

CLEVELAND.com  HAS MORE LOCAL WEEKLY UNIQUE VISITORS THAN ANY OTHER LOCAL NEWS SITE

  • 33% more than Fox8.com
  • Twice as many as WKYC.com
  • Almost 2.5 times more than News5Cleveland.com
  • 59% more than all the rest COMBINED
  • 1.8 million Local Monthly Unique Visitors

CLEVELAND.com MOBILE and SOCIAL

SOCIAL MEDIA INTERACTION

  • Over 600,000 local consumers interact with The Plain Dealer via social media.

REACH CONSUMERS ON THEIR PHONES

  • Mobile click-through rates are up to NINE times higher than regular online ads.

BUILD YOUR SOCIAL AUDIENCE

  • …with our comprehensive suite of mobile and social media products.

TOTAL BRAND AUDIENCE: REACHING the MOST of CLEVELAND

WE REACH OVER HALF of ALL CLEVELAND REGION ADULTS at LEAST ONCE a WEEK

  • With duplication removed, Advance Ohio core brands reach over 1.5 million different local consumers every week.
  • All TV stations combined at Prime Time (AHH) reach 1.2 million.
  • All Radio stations combined during Drive Time (AQH) reach 334,400.

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