THE CHALLENGE

A company focused on workplace safety that offers comprehensive, automated (M)SDS and chemical inventory management solutions via a Software as a Service (SaaS) platform was looking for ways to enhance their online initiatives. They wanted to ensure that their SEM, SEO and digital advertising tactics were delivering significant business impact.

Goal

  • Increase the number of inbound leads coming from qualified client prospects

THE STRATEGY

Our team of digital experts comprised a comprehensive strategy focused on lead generation:

  • We revised their SEM campaigns, launching behaviorally and contextually targeted display advertisements and re-messaging
  • Then we added an extensive, content marketing-focused SEO strategy to accelerate organic search traffic results and bring in new leads

THE RESULTS

  • Doubled the number of inbound leads per month to 33, each worth a potential $50,000
  • 44% increase in organic search traffic
  • New site visitors increased from 3.15% to 81.46%

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