THE CHALLENGE

A family-run community landscaper was looking to raise awareness of their brand in new ways with new audiences.

Goals

  • Improve search results with a well-defined digital presence to increase number of calls from clients and prospects.

THE STRATEGY

Our digital team analyzed the landscapers existing communication campaigns and built on that a comprehensive strategy that would increase phone calls from clients and prospects.

To start with, we crafted a series of SEM campaigns that highlighted the phone number of our client.

Next, we launched a print insert campaign three times per month in our own local news publications.

While that was running, we added a digital takeover ad on our owned & operated news site, including ads in the Homes & Gardens section.

THE RESULTS

Significant increase in monthly calls, including nearly 150 calls per month directly attributable to the multi-channel campaign.

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