THE CHALLENGE

  • Improve user experience online
  • Enhance social presence and engagement
  • Generate more high-quality leads

Goals

  • Engagement with more students, specifically from nearby colleges that would be interested in summer classes
  • Engagement with website, specifically summer transient program pages
  • Engagement with social media

THE STRATEGY

Our digital experts developed a three-phase program designed to give the firm a solid branding foundation to build upon, generate quality leads and enhance their social presence:

  • Rebuild the client’s website from the foundation up, creating a mobile responsive site that improves user experience
  • Implement a paid search campaign (SEM) by establishing effective keywords, reaching a relevant geo-targeted audience

Develop quality content for social engagement. We created engaging, informative articles and social posts for their Facebook page that focused on their areas of expertise

THE RESULTS

  • SEM campaign conversions surpassed the industry average within the legal category by 137%
  • Leads increased by 80% and they saw 104% conversion growth in the first three months
  • Cost per lead decreased 34% from the first three months versus the most recent three months
  • Facebook generated reactions, shares and high engagement rates of 10% – 12%
  • Sponsor posts and content on Advance’s site received 1,200 article page visits and 92% engagement rate

WORK WITH US

Grow Your Business

Contact Us

  • * indicates a required field