THE CHALLENGE

A local foodservice distributor faces a competitive hiring market for drivers. But there’s an extra challenge. As a company that focuses on community, it’s important for them to hire drivers who can also deliver the high standard of customer service their clients expect.

The company decided to work with Advance on a recruitment marketing strategy, building awareness of their brand as an industry-leading employer in the area.

Goals

  • Drive top qualified job candidates to their careers site
  • Increase brand awareness locally

THE STRATEGY

Our digital experts developed a multi-channel strategy across social media, search, mobile, print and digital display:

  • We launched a robust SEM campaign, driving qualified traffic to their careers site.
  • We helped build out their social media recruitment initiatives on Facebook.
  • We identified top recruiting areas around them and developed digital display and print advertising campaigns geo-targeted to those areas.

THE RESULTS

  • Increased brand visibility across multiple channels
  • 4% CTR (click-through rate) for SEM campaigns
  • Increase in candidate applications

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