THE CHALLENGE

Advance developed a campaign that encompassed the client’s sales funnel from awareness to consideration to conversion to reach different segmented audiences with varied online degree programs. Utilizing an informative monthly sponsored content series coupled with multiple cross-channel digital promotions, we helped improve the client’s standing as an industry thought leader that led to bottom line results.

Goals

Targeted parents and students, as well as adult students, through multiple channels across all stages of the purchase cycle, with information and thought leadership related to the client’s online degree and certificate programs.

THE STRATEGY

Advance developed a multi-channel, multi-phased approach:

  • Content Marketing: Developed monthly sponsor content series and educational assets.
  • Social Media: Exposed client’s message statewide and beyond, and managed social accounts.
  • Search Marketing: SEO and SEM, including behaviorally targeted, creative re-messaging across multiple device.

THE RESULTS

  • Exceeded target cost-per-conversion (form fills and inbound phone calls) across all channels

CLIENT TESTIMONIAL

“The last two years… have been both enjoyable and productive. They have made the implementation of new recruitment initiatives very easy and painless on our end. Their broad network gives us a lot of expertise to draw from and different options that we can test. If an issue ever comes up, they are always very quick to respond and resolve it. Perhaps most importantly, we have seen our prospect numbers steadily increase due to many of the programs they have implemented for us.”

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