Russell Craddock

Director of Sales, Advance Local

Russell Craddock is a Director of Sales at Advance Local with more than 10 years of experience in the advertising industry. He leads a team of sales professionals, operations specialists, and creative talent, partnering with large regional advertisers across the East Coast to deliver strategic, results-driven marketing solutions.

Russell brings a strong foundation in sales leadership, brand strategy, and digital advertising, with a focus on helping organizations drive growth through effective messaging and audience engagement. His experience spans team development, integrated campaign strategy, and navigating the evolving digital landscape.

As a speaker, Russell shares practical insights on leadership, sales psychology, and modern advertising strategies. His sessions focus on how teams can strengthen performance, build impactful brands, and leverage digital solutions to stay competitive in today’s market.

Areas of Focus:

Sales Leadership & Team Development

Sales Psychology & Performance

Advertising Strategy & Brand Awareness

Digital Marketing Solutions

Building High-Performing Sales Organizations

Eric in Action

The speakers were phenomenal – I really appreciated the breadth of knowledge and diverse backgrounds

Women's Summit attendee
Eric Hultgren speaks to his audience in a relevant, dynamic way and knows how to keep his listeners engaged. From seasoned professionals to budding entrepreneurs, Eric can introduce new ideas and make them a reality within the hour.

Michigan Chamber of Commerce
Excellent presentation, I feel this is very relevant to the way we operate our sales business currently and reminds us how important SOCIAL SELLING is!

Michigan Office Solutions
In a market that is very segmented it can be tough to get the attention of potential and existing customers. Eric [Hultgren] helped us recognize the need to focus on making our customer "the hero" in our business scenarios for sustainable success.

Rick Vuyst Flowerland
Eric can introduce new ideas and make them a realty within the hour. As media is ever-changing in this fast-paced environment, Eric will inform his audience of current industry trends and how to implement those trends back in the office.

Anita Lindsay Michigan Chamber of Commerce

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