THE CHALLENGE

A family-owned and operated trucking company needed a stronger online presence to pick up potential customers nationwide. They were looking for digital expertise to take their national reach to the next level.

Goals

  • Reach target customers on a national scale
  • Increase call volume and site traffic, resulting in more leads

THE STRATEGY

  • We discovered a need for more and improved business listings, particularly in key markets.
  • We worked closely with the company on an SEM campaign designed to get target customers to call.

THE RESULTS

  • Call volume increased within the first month, resulting in an $11,000 sale.
  • 41% of site traffic comes from SEM campaigns
  • 15% conversion rate on SEM leads
  • 53% CTR (click-through rate) on SEM ads

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