Optimize Your Trade Shows with Location-Based Targeting

by Diana Prodan

Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in. The truth is, digital marketing should be an essential piece of every B2B marketing plan, but it doesn’t have to be implemented instead of the traditional route, it should be used to complement the long-standing traditional pieces that are already in place. B2B marketers know – trade shows and conferences are not only the norm but are still an essential part of marketing for a B2B company. These events are great for B2B businesses, but also come with a great price tag – so it’s important for businesses to make the most of the time and money spent at trade shows. One way to optimize your trade shows is with location-based targeting. Read more


Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts

by Diana Prodan

Whether you’ve made an effort to create one or not, your company project a brand to potential employers, and it plays a critical role in attracting and retaining talent. Most companies spend a large amount of time and effort creating and promoting their consumer brand, but here’s the thing: building an employer brand helps you gain great talent, which can ultimately improve the bottom line. Even just from the hiring cost perspective – employers with a strong employment brand see a 43% decrease in cost per hire. Read more


Romantic Travel Stats Just in Time for Valentine’s Day

By Jacquie Chakirelis

Whether it’s an extended anniversary trip in Europe or a quick romantic getaway to the Caribbean, love and travel go hand in hand like a sunset walk on a beach. In fact, 31% of U.S. Adults said they took a romantic getaway in the last 12 months. Destination weddings and honeymoons still rule romantic travel spending. According to some estimates, 1.4 million couples will take a honeymoon this year, spending a total of $12 billion on those honeymoons. There are more than 350,000 destination weddings each year, 77% of which take place in the continental US and 23% at international destinations such as the Caribbean (32%) and Mexico (19%). Read more


Breaking Down Auto Dealership Marketing by Customer Focus

by Steve Erne

Just about every business strategy depends on rules and principles that come together to formulate a plan of action, and marketing is no different. One rule that is well known in the marketing and sales community is the 80/20 rule – 80% of your profits come from 20% of your customers, and therefore sales people need to devote more attention to developing opportunities geared towards that 20% that will drive revenue. Read more


Marketing Trends That Will Improve Recruitment and Help You Find Talent

by Diana Prodan

The process for recruiting new employees has drastically changed in the past few decades. An industry that used to be focused mostly on print and word-of-mouth is now heavily reliant on technology and digital marketing to fill open positions. As the industry continues to shift in favor of good talent, companies need to step up their marketing game to reach quality candidates. Check out these trends that will help your company improve your recruitment techniques to reach the right talent pool. Read more


What’s New in Google AdWords and How Will It Affect You

by Diana Prodan

2017 is already proving to be one of many changes in the ad world, and Google AdWords is leading the pack. Check out these three new changes that have either being recently implemented or are coming soon to your AdWords accounts: Read more


Digital Healthcare Marketing Strategies that Really Work

by Diane Kraemer

Constant change has become the norm for healthcare marketers these days, and that trend doesn’t seem to be slowing down as a new administration will inevitably mean changes to the healthcare system. That being said, there is one trend that isn’t going away in digital healthcare marketing, and that’s the focus on the patient. Healthcare has made the shift towards a value-based system, and healthcare organizations depend on patient satisfaction to not only maintain their current patients but to get referrals and gain new ones. Read more


The Future of Digital and Tech for Travel and Tourism

by Diana Prodan

Domestic travel spending in the U.S. reached $834.1 billion last year and is expected to top $850 billion in 2017. So what should travel and hospitality stakeholders look for when it comes to digital marketing this year? The number one driver to look out for in 2017? Technology. Technology is shaping the way we travel and the way travel destinations interact with travel consumers. Check out these trends that are on the rise in 2017: Read more


Measuring Your Lead Generation Strategy

by Diana Prodan

Good digital marketers who invest in building and implementing marketing strategies know that to get results, you need to measure your strategies and tweak them as needed. The same idea applies to individual pieces of the marketing strategies, including lead generation. Measurement isn’t just about spitting out your results, it helps you understand what you need to do to change your strategy to get better results. Read more

QUality Lead Generation

Tips for Enhancing Your Lead Generation Process to Gain Better Leads

by Diana Prodan

Everyone is always looking for more leads. Here’s the thing. Marketers know that we shouldn’t just be focusing on getting more leads, we should be trying to get more quality leads. We’ve compiled some ideas to help bring more quality leads straight to your sales team. Read more