Why I (Your Customer) Don’t Care About Your Business

By Aimee Rohr

Too often, marketers get so caught up in telling their story to customers.  While that is important to make sure you get the word out, you have to make sure you don’t make a critical mistake.  I, as a consumer, don’t care about you.  I only care about me.  I care about what makes me happy and makes my life better.  And many times that doesn’t always match with what you want me to know about you.  If you want my business, you have to find a unique way to connect with me. Read more

Social not the right fit

When Social Media is NOT the Right Fit

By Elise Yahner

I’m a big believer in the benefit of social media advertising. I think it’s a powerful way to humanize your brand and connect with the right audience and is a key part of the marketing mix. That being said, it’s not right for every business. Here are the situations where I would not recommend social media marketing. Read more


Investing in Multi-Channel Marketing is Imperative for Marketers

by Diana Prodan

Marketo’s 2017 Marketing Benchmark Report, a survey of more than 1300 marketers from various company sizes, functional areas, and industries, provides a look at how marketers are adapting to digital marketing strategies. While the report covers various strategies and issues that marketers face in the field, we will specifically be highlighting some of the more interesting statistics revolving around the importance of multi-channel marketing. Read more


The Importance of Videos in Education Marketing

One of the ultimate storytelling vehicles of digital marketing, video is a great way to connect with people. With so many companies, organizations, and people on social media sharing videos, it could be difficult to break through the clutter, but education marketers still have a good chance to reach their audience by creating compelling stories through video. Below are some compelling reasons to continue to use and expand on your educational institution’s video marketing strategy: Read more

Beyond Boosted Posts

By Elise Yahner

If you think advertising on Facebook is just boosting posts, keep reading. Read more


Optimize Your Trade Shows with Location-Based Targeting

by Diana Prodan

Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in. The truth is, digital marketing should be an essential piece of every B2B marketing plan, but it doesn’t have to be implemented instead of the traditional route, it should be used to complement the long-standing traditional pieces that are already in place. B2B marketers know – trade shows and conferences are not only the norm but are still an essential part of marketing for a B2B company. These events are great for B2B businesses, but also come with a great price tag – so it’s important for businesses to make the most of the time and money spent at trade shows. One way to optimize your trade shows is with location-based targeting. Read more


Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts

by Diana Prodan

Whether you’ve made an effort to create one or not, your company project a brand to potential employers, and it plays a critical role in attracting and retaining talent. Most companies spend a large amount of time and effort creating and promoting their consumer brand, but here’s the thing: building an employer brand helps you gain great talent, which can ultimately improve the bottom line. Even just from the hiring cost perspective – employers with a strong employment brand see a 43% decrease in cost per hire. Read more

Romantic Travel Stats Just in Time for Valentine’s Day

By Jacquie Chakirelis

Whether it’s an extended anniversary trip in Europe or a quick romantic getaway to the Caribbean, love and travel go hand in hand like a sunset walk on a beach. In fact, 31% of U.S. Adults said they took a romantic getaway in the last 12 months. Destination weddings and honeymoons still rule romantic travel spending. According to some estimates, 1.4 million couples will take a honeymoon this year, spending a total of $12 billion on those honeymoons. There are more than 350,000 destination weddings each year, 77% of which take place in the continental US and 23% at international destinations such as the Caribbean (32%) and Mexico (19%). Read more


Breaking Down Auto Dealership Marketing by Customer Focus

by Steve Erne

Just about every business strategy depends on rules and principles that come together to formulate a plan of action, and marketing is no different. One rule that is well known in the marketing and sales community is the 80/20 rule – 80% of your profits come from 20% of your customers, and therefore sales people need to devote more attention to developing opportunities geared towards that 20% that will drive revenue. Read more


Marketing Trends That Will Improve Recruitment and Help You Find Talent

by Diana Prodan

The process for recruiting new employees has drastically changed in the past few decades. An industry that used to be focused mostly on print and word-of-mouth is now heavily reliant on technology and digital marketing to fill open positions. As the industry continues to shift in favor of good talent, companies need to step up their marketing game to reach quality candidates. Check out these trends that will help your company improve your recruitment techniques to reach the right talent pool. Read more