Patients, Providers, and Staff, Your Healthcare Organization has Many Audiences
Healthcare is a crowded field, and choices for patients are often overwhelming. Providers and staff must be nurtured to be retained, and there is no cookie cutter solution to disparate needs of providers, offices, and the overarching institution. Patient count, patient awareness of services or specialties, and patient confidence are require a proven strategy and mix of tactics.
With these many parallel marketing initiatives happening at the same time, how can healthcare marketers stay focused and achieve organizational goals?
Patient Targeting
Find new patients for certain providers or service lines, based on their characteristics. Reach your existing patient base with frequent communications.
Search Expertise
Your institution must be the answer to the question your patient asks Google. This takes a strategic effort that’s a balance of paid search for short-term wins and your website SEO for long-term engagement.
Data Analysis
Understand what’s performing in your campaign with a single click. Answer questions quickly, and gain top-down visibility with our custom dashboards solution.
Reaching your Audience well beyond our site and Newspaper
While our owned and operated media is number one in the Greater Cleveland Market (as measured by unique visitors by Comscore), your audience isn’t just visiting us. Find that audience wherever they are online. Our team of experts can reach that audience, wherever they are, raising your profile and brand recall simultaneously.
OUR EXPERTISE
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