Combating Shrinking Enrollments
Declining student numbers are a reality, and the way those students engage is different than previous generations. Universities must stay relevant as more than 40% of students are distance learners and even more have a list of at least 4 institutions on their short list.
Overcoming summer melt, improving enrollment yield, and speaking with students throughout their journey in a curated fashion is more important than ever. You have a website with the ability to track your student’s research and remessage accordingly. You have recruiters and admissions teams placing paid social ads. But are these activities working together?
The topics students are researching as well as the searches they make and the websites they visit provide bits of trackable data. So do the searches they make and the internet they travel. Let us find those students—your students—in their natural internet travels, underscoring the topics they are already researching on your site and filling in the gaps of the material they missed.
Use CRM Data
Once a candidate converts, your inquiry data is gold. With a name, email address and phone number, we can find and message your students using social media and other methods and remind them how great they think your university is.
Mix in Search
Search is a critical component of any educational institution. You know where your students are and what you want them to do on your website. Let search be part of the perfect, proven blend that brings those prospects to your door.
Related Case Studies
Multi-phase Marketing Plan Drives Leads And Brand Engagement
Our digital experts developed a three-phase program designed to give the firm a solid branding foundation to build upon, generate quality leads and enhance their…
Local Community College
The local community college was struggling to reach the summer transient students to take classes at the local community college during the summer and have…
Public, Four-year State University Uses Re-targeting To Bring In Top Recruits
The College of Science at this four-year state university wanted to recruit high schoolers who excel in science, tech, engineering and math (STEM).
Related Blog Posts
Cleveland is Celebrating our HomeGrown Heroes
The Northeast Ohio region abounds with smart, hard-working people with innovative ideas who are dedicated to building new businesses in Cleveland. At The Plain Dealer…
Marketing Strategies to Help Increase Your School’s Enrollment
The basic challenge for just about any private school? Increasing enrollment. Below are some strategies to optimize your website, content, and marketing strategy to increase…
Optimizing your School’s Open House with Digital Marketing Solutions
The private school market is a pretty competitive one – just in Ohio, there are more than 1,100 private schools that serve more than 222,000…