Romantic Travel Stats Just in Time for Valentine’s Day

By Jacquie Chakirelis

Whether it’s an extended anniversary trip in Europe or a quick romantic getaway to the Caribbean, love and travel go hand in hand like a sunset walk on a beach. In fact, 31% of U.S. Adults said they took a romantic getaway in the last 12 months. Destination weddings and honeymoons still rule romantic travel spending. According to some estimates, 1.4 million couples will take a honeymoon this year, spending a total of $12 billion on those honeymoons. There are more than 350,000 destination weddings each year, 77% of which take place in the continental US and 23% at international destinations such as the Caribbean (32%) and Mexico (19%). Read more

future-of-travel

The Future of Digital and Tech for Travel and Tourism

by Diana Prodan

Domestic travel spending in the U.S. reached $834.1 billion last year and is expected to top $850 billion in 2017. So what should travel and hospitality stakeholders look for when it comes to digital marketing this year? The number one driver to look out for in 2017? Technology. Technology is shaping the way we travel and the way travel destinations interact with travel consumers. Check out these trends that are on the rise in 2017: Read more

travel-marketing-experiences

Creating Experiences for Travelers Through Every Marketing Touchpoint

by Diane Kraemer

In travel marketing, every touchpoint is an opportunity. Marketers need to figure out how to get in front of their consumers during every stage of their travel journey. In the industry, some trends are much more effective than others at reaching consumers. We’ve compiled some of the most important travel industry trends and outlined why and how to use them to your advantage. Read more

generational-travel-marketing

The Experience Era of Travel Broken Down by Generation

by Diana Prodan and Diane Kraemer

 These days, American consumers are less concerned about things, and more concerned about experiences – at least that what they are spending more of their discretionary income on. Part of those “experiences” is travel. Read more

micro-moments

Stats for Every Micro-Moment in a Travel Consumer’s Journey

by Diane Kraemer

Remember what it was like trying to plan a trip before the internet, PCs, and smartphones were a thing? Calling around to travel agencies, having to go to their physical locations to sort out the details of your trip, cramming your glove compartment box full of brochures, itineraries, maps, and tickets to make sure your trip goes smoothly. It doesn’t seem like that long ago, but digital technologies have had quite a huge impact on the travel industry. Read more

holiday-travel-trends

What We Know About Winter Holiday Travel

by Diane Kraemer

Believe it or not, we are rapidly approaching the end of 2016, and you know what that means – the holidays are near. To many Americans, the holidays means traveling to visit family and friends. In fact, travel increases 54% over the Thanksgiving holidays and 23% over Christmas and New Year’s. We’ve taken a look at past trends to get a better idea of what motivates the winter holiday traveler and what marketers could do to get their attention. Read more

summe travel trends

Summer Travel Trends that Influence Your Marketing Strategies

By Kelly Brickman

2016 is experiencing another summer travel boom.  In fact, 35% of Americans are planning to take a family vacation of 50 miles or more away from home involving two or more immediate family members in the next 12 months. Leisure travel by domestic and international travelers totaled $650.8 billion in 2015, and is expected to rise this year. Americans love to travel, and out of those traveling for leisure in 2016, the top three reasons are to spend time with family and friends, to relax and rejuvenate, and to get away from normal everyday life. Read more

travel by generation

Travel by Generation

A Marketer’s Guide to Engaging Travelers of all Ages Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing to travelers may seem like an easy task when people are taking three to four […]

Essential CLE Printed Visitor’s Guide

Be part of an exciting advertising opportunity in our guide to going out in Northeast Ohio! This is perfect for businesses looking to get the attention of visitors during the RNC in CLE. Read more

travel micromoments

Micromoments Mean Business in the Travel Industry

By Jacquie Chakirelis

Back in the day when my family took vacations, we would go to the travel agency, meet with an agent, and trust that they would find the best rates for the vacation. This process has drastically changed in the digital marketplace. In 2015, 43.8% of travelers who booked trips digitally did so on a mobile device. With 35% of Americans planning on taking family vacations in the next 12 months, marketers in the travel and tourism industry need to turn their focus toward catching the micromoments. Read more