How to Keep Up Engagement in the Post-Holiday Retail Season

by Kelly Brickman

Another holiday season has come and gone, but that doesn’t mean customer engagement should be gone as well. For retailers, the immediate post-holiday season is filled with merchandise markdowns, returns, and the pulling-back of spending by consumers. This makes post-holiday season the perfect time to continue the momentum into the new year. According to a study completed by BloomReach, 50% of consumers planned to shop for gifts after Christmas and 37% planned to purchase more than a quarter of their gifts after Christmas. This past holiday season, sales reached more than $655 billion, an increase from 2015 spending of $632 billion. People are willing to spend and it’s up to retailers to keep up engagement after the holidays. Read more

Black Friday and Cyber Monday 2016 Shopping Trends

by Diana Prodan

The holiday shopping season is officially here, and it launched in spectacular fashion over Thanksgiving weekend. The reports of shopping over Thanksgiving, Black Friday, and Cyber Monday are pouring in, and the results are not only record breaking, but are historical because they are a prime example of the changing American shopping habits. Read more

seo ecommerce

SEO Best Practices that Could Improve Your E-Commerce Sales

By Diana Prodan

Many online merchants think that simply listing their products on their e-commerce website will create immediate web and search engine traffic. In reality, optimizing an e-commerce website is not as easy as it seems.

Top search engine results get 31% more clicks, so there is no question that ranking higher on the search engine results pages (SERPs) will give you a step up on your competition. This is important, because more clicks mean more exposure, which often translates into more sales – the goal of any online business. So what are the best tactics to get your e-commerce site to the top of the rankings? Read more

grocery marketing

A Winning Strategy for Grocery Marketing

By Brad Ditmar

The grocery industry is undergoing changes driven by a variety of factors including food trends, societal changes, consumer shopping habits, the growth of online grocery and, of course, the economy. Consumers have more choices than ever, and creating customer loyalty greatly depends on recognizing what motivates customers to come back. The assumption is that price drives consumer loyalty (or lack there-of), but the fact that upscale grocery stores like Whole Foods exist and are thriving proves that some people are willing to spend a little more depending on the situation. So what sets those stores apart? The shopping experience. Read more

holiday shopping stats

Stats to keep in mind for the holiday shopping season

By Elise Yahner

Ready or not, here come the holidays. What’s your marketing strategy to attract holiday shoppers? If you’re not sure where to start, consider these shopping stats and build your advertising plan accordingly. Read more

Black Friday’s Mobile Explosion

Just how important was mobile in 2013’s Black Friday purchases? More important than ever!

According to mobile commerce company Building Brands, visits to 46 smartphone-optimized sites for major retailers saw a 69% increase in visits year-over-year (YOY) from last Thanksgiving weekend. Even more revealing is the fact that actual sales coming from those devices were up 258% YOY. Read more