Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts

by Diana Prodan

Whether you’ve made an effort to create one or not, your company project a brand to potential employers, and it plays a critical role in attracting and retaining talent. Most companies spend a large amount of time and effort creating and promoting their consumer brand, but here’s the thing: building an employer brand helps you gain great talent, which can ultimately improve the bottom line. Even just from the hiring cost perspective – employers with a strong employment brand see a 43% decrease in cost per hire. Read more


Marketing Trends That Will Improve Recruitment and Help You Find Talent

by Diana Prodan

The process for recruiting new employees has drastically changed in the past few decades. An industry that used to be focused mostly on print and word-of-mouth is now heavily reliant on technology and digital marketing to fill open positions. As the industry continues to shift in favor of good talent, companies need to step up their marketing game to reach quality candidates. Check out these trends that will help your company improve your recruitment techniques to reach the right talent pool. Read more

small business recruitment

Recruitment Tactics for Small Businesses

By Kelly Brickman

In 2014, small businesses accounted for over 2 million jobs created. Every year the number of jobs created by small business overwhelms all other businesses, but small businesses often struggle the most with getting their name out there to potential candidates. Finding good, skilled workers is hard when you are not widely known, but for many small businesses the struggle is in the hiring process. A better developed hiring process means that you reach more people, and have the opportunity to reach the best candidates in your field of business. Here are a few tips for recruiting those business boosters: Read more


Using Social Media for Recruitment

By Mike Fagans

Like a single 30-something swiping through profiles on a dating website, recruiters are also finding their own connections through social media: job seekers. The most successful recruiters know that many professionals spend time scrolling through posts, and will make an effort to reach their audience where they are – online. According to the U.S. Chamber of Commerce Foundation, workers devote about an hour of their work day on social media. Whether it’s for business or personal use, employees are on social media and recruiters are taking note. According to a Society for Human Resource Management Study, 84% of recruiters are already using social media as part of their recruiting process. When you compare that to 2011 when only 56% of employers used it, you can see the rapid acceptance in recent years.
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Job Market Update: What’s in Store for the Rest of 2016

By Mike Fagans

According to Career Builders Midyear Report, we can expect hiring rates to mirror 2015 and remain stable or moderately increase for the second half of 2016. One difference we can expect is an increase in salaries. The reason for the pay hike can be attributed to the increase in job openings not being matched with an increase in talent. Employers have to raise starting salaries to attract the best talent. 70% of the Human Resource Managers feel they will have to start paying employees more as the competition to attract talent is becoming more competitive. The industries that are leading the way for increasing hiring during the second half of 2016 include Information Technology (68%), Health Care (65 %), Financial Services (56 %) and Manufacturing (51%).
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recruit talent

How to Recruit Top Talent

By Mike Fagans

A talented, hardworking employee is a gift that keeps on giving. Any business owner will agree, finding quality employees and keeping turnover rate low is a requirement for long-term success. According to Compdata’s National Survey, the average total turnover rate reported across U.S. employers has steadily increased in recent years and is at 16.4% for 2015. The process of searching and screening employment opportunities is a two way street. Don’t limit your hires to the job seekers that search for you—proactively seek out talent.  Recruiting talent is not an easy task, but when it is done right the effort is worth the payoff. Read more

Your sales team has a problem

By Pam Wagner

In my role as a manager responsible for employment and higher education advertising, I have the opportunity to speak to top-level executives in industries across all sectors.  While I am keenly aware of the technological advancements in my own industry (and am grateful to be working for a leader in this space!), I am seeing over and over again that there is not one single industry that isn’t facing challenges as a result of digital disruption.  This was reiterated at “Made in Medina County”, an event where manufacturers across all industries gathered to hear insights from futurist Thomas Frey (the DaVinci Institute), who stated that because of technological advancements, risk factors for manufacturers will increase exponentially and “humanity will change more in the next 20 years than in all of human history.” Read more

talent community

What is a ‘talent community’ and why do you need to start one?

By Pam Wagner

For years, employers have been busy filling jobs by collecting and sorting through a batch of resumes from active job seekers and from those who have applied to your company in the past.   Managing that ‘batch’ has been done through paper files, folders on your PC, excel spreadsheets, or, if you had the budget for one, importing them into your applicant tracking system. Finding the right person when we are pressed for time (and, when aren’t we?) often leaves us unable to locate the resume we want OR contacting someone only to find out they are no longer available/interested. Read more

steps for planning a recruiting event

Steps for planning a recruiting event

Many employers and job seekers believe that job fairs are a waste of time and energy. Fact is, participating in a recruitment event is an extremely beneficial way to meet active and interested job seekers – all under one roof. In order to ensure that your job fair isn’t a complete disaster or a waste of time, you need to do your homework. Establishing Key Performance Indicators (KPI’s) when planning your recruiting event is essential in reaching your goals for driving qualified candidates to your job fair. Read more

Skills Gap

The Skills Gap: How Employer & Educator Collaboration Can Help

By David A. Matthews

As our economy struggled through a recession starting in 2007, we could understand why employers left open positions unfilled or didn’t work to actively add to their workforce. However, in more recent years as the economy has slowly improved, employers are struggling to fill open positions. Why? Because as we are often reminded, workers lack the skills needed to do the work. These gaps in skills are having a sustained effect on businesses’ bottom lines, their ability to grow, and the economy’s productivity, and are contributing to a higher unemployment rate. Northeast Ohio has been part of what is referred to as the Rust Belt, an area characterized by manufacturing (like steel production) that has seen an economic decline, population loss, and urban decay. Some might take that a step further and say that the manufacturing industry virtually doesn’t exist in our area, but I would argue the opposite and add that the nature of the job has changed. In fact, according to a manufacturing industry report, sponsored by Deloitte and The Manufacturing Institute, over the next 10 years, nearly 3.5 million manufacturing jobs will likely be needed, but 2 million are expected to go unfilled due to the skills gap. Employers seeking to fill these skilled positions have begun searching for ways to build their needed workforce. Read more