Ways to Digitally Measure the Effectiveness of Print Advertising

by Diana Prodan

We’ve previously established that print advertising isn’t dead, but one thing that marketers have a hard time establishing for print advertising is ROI. The shift to digital has really shaped the marketing industry in that marketers can now measure the effectiveness of their strategies. With digital insights telling advertisers exactly who, when, where, and how people are seeing their online ads, It has gotten very difficult to justify print advertising. These days the goal of print ads is to pique the interest of customers and bring them to a website. That being said, there are some methods to digitally measure the effectiveness of print advertising and we’ve outlined them below: Read more


Is Your Business Ready for the Holiday Season?

By Amy Neumann

Now is the time of year when people are gearing up to buy lots of gifts for lots of people.  While shoppers are looking for deals, they are also looking for creative or unique ideas, and opportunities to “Shop Local.”

With this in mind, now is a perfect time to get your message out there about your gifts and services. Read more

Stats To Prove Print Advertising Isn’t Dead

by Diana Prodan

There’s a lot of fuss out there in the marketing world claiming that “print advertising is dead”. Turns out, not only is it NOT dead, but print advertising is making a comeback in a very real but different way. Marketers are learning how to balance their budget to account for both digital and print for the best mix to reach their ideal audiences. Read more

newspaper advertising

Reasons You Should Not Give Up on Newspaper Advertising

By Kelly Brickman

We live in an era where we want everything at our fingertips. Digital advertising that reaches people whenever and wherever they are has only bolstered this need for immediacy. Recently, advertisers have been steering away from print ads and towards digital ads. However, a study conducted by effectiveness consultancy Benchmarking for Newsworks claims that advertisers are making the wrong decision by cutting back. The study, which covered over 500 econometric models to produce valuable and accurate information, seems to prove that placing ads in newspapers increases overall ROI by three times. The study’s results show that advertising with newspapers increases overall campaign effectiveness, and even helps other media become more effective. Newspaper advertising made online display campaigns four times more effective and television campaigns two times more effective. Read more

Essential CLE Printed Visitor’s Guide

Be part of an exciting advertising opportunity in our guide to going out in Northeast Ohio! This is perfect for businesses looking to get the attention of visitors during the RNC in CLE. Read more

holiday shopping stats

Stats to keep in mind for the holiday shopping season

By Elise Yahner

Ready or not, here come the holidays. What’s your marketing strategy to attract holiday shoppers? If you’re not sure where to start, consider these shopping stats and build your advertising plan accordingly. Read more