4 Ways Social Media May Have Influenced the 2016 Presidential Election

by Diana Prodan

From secret social media groups to live rally videos and everything in between, social media played a huge role in the 2016 election. As digital marketing, and specifically, social media continues to grow, it’s important to take a look and how different aspects may have impacted the 2016 election and use those tactics in future elections at every level of government. Read more

3 Shocking Facts About the Presidential Election

By Kelly Brickman

This year’s presidential race has changed the political game. A report by Borrell Associates shows a significant rise in ad spending and indicates that Google may know the future of primary election results before polls even open. Read more

young voter

Igniting Political Passion in Younger Generations of Voters

By Diana Prodan

According to the U.S. Census Bureau, Millennials (Americans born between 1982 and 2000) are now the largest generation of the US population, numbering 83.1 million. They have officially outnumbered the Baby Boomers who’s count is about 75.4 million. While they are the largest generational group in the U.S. population, they are not the most politically motivated. In fact, in a poll asking the likelihood of whether or not a Millennial will vote in the 2016 election, only 50% said they will definitely vote, and that’s in an election year with quite a bit at stake. So what’s the key to reeling in the Millennial population? It’s possible that political advertisers aren’t reaching younger generations where they are and in the right way. Younger generations aren’t very interested in mainstream politics, but that doesn’t mean there aren’t ways to engage them by getting on their level. What does that mean for political advertisers? Here are a few ways to help ignite political passion in younger generations of voters: Read more

social media politics

Sway the Vote with Social Media

By Elise Yahner

Political campaigns probably bring to mind images of TV ads, phone polling, yard signage, and direct mail—that’s how elections have been run for decades. But that’s not how voters connect anymore. In the past decade, social media usage in the U.S. has jumped 58%, and two-thirds of Americans adults are now active on social media. Although young adults are the most likely to use social media, this increase in usage has occurred across the board for age, gender, and ethnicity. So if you’re running a campaign—be it for a person or a cause—don’t discount social media as a means for swaying votes. Read more

election technology

Winning Elections by Embracing Data and Technology Trends

By Diana Prodan

In 1922, Warren Harding became the first president to be heard on the radio, and two years later, Calvin Coolidge won the first election that was broadcast over the radio.

The 1960 Kennedy and Nixon debates introduced a new era in which television would dominate political campaigns.

The 2012 election between Obama and Romney has been dubbed the Social Media Election, where exit polls showed that 69% of people reported using social media in relation to the 2012 presidential campaign, a drastic increase from the 37% who reported using social media during the 2008 election, back when the iPhone was in its first year of existence. Read more

political audience targeting

The Art and Science of Political Audience Targeting

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Audience targeting is the art and science of using observed, declared, and predictive data to create targetable audience segments across networks, platforms, and devices. It’s mixing and matching data and content to build audiences that are actionable at a time and place the audience is ready to receive that message. In the political realm, audience targeting is about taking really statistically rigorous data sets and mixing them with intuition and experience gained from managing political targeting for different campaigns for many years. Read more

Essential CLE Printed Visitor’s Guide

Be part of an exciting advertising opportunity in our guide to going out in Northeast Ohio! This is perfect for businesses looking to get the attention of visitors during the RNC in CLE. Read more

political content

You have to be heard to win

The buzz around the advertising & marketing world these days is all focused on content.  Consumers are more willing to engage with a brand, candidate, issue or product when they feel the content of the promotion is relevant to their lives.  Nobody wants to be “sold” something, but many people want to be informed.  Politics is no different – people don’t want to be yelled at to vote for a candidate or issue.  They want to understand who you are, what you represent and how that’s going to improve their daily lives. Read more

political waste

Don’t let your campaign get caught in the “Waste”-Land!

Every election season, you get bombarded with political TV ads, but just because they’re everywhere doesn’t mean they work. If you’re in the business of political advertising, you might think that broadcast is necessary for a successful campaign. In actuality, most of the money spent on broadcast advertising for political campaigns is wasted because the people who see it can’t vote for your candidate, won’t go to the polls, or don’t care about the issues being promoted. Read more

Obama political strategy

A winning political strategy

No matter where you fall on the political spectrum, there are lessons to be learned from President Obama’s 2012 re-election campaign. The strategies implemented in that campaign can be used to influence voters in local, regional, and national elections. Read more