by Diana Prodan
Nonprofit marketers really are troopers. Not only do they juggle every aspect of marketing from email, to print, to events, to digital, and have to stay updated on everything at once – they have to stay within budget and answer to the board. Often, nonprofits are competing with more financially-endowed advertisers in a difficult online marketplace. It’s not easy, but there are ways to get the word out there in a cost-effective way. Below are six tactics that nonprofit marketers should be utilizing in their marketing strategy. Read more
As things continue to change rapidly in the nonprofit space, it can be a challenge to figure out the best way to connect and develop relationships with new and current donors, volunteers, and advocates. When you start adding generational differences into the mix, it can become daunting to try and map out what makes the most sense. Read more
by Diana Prodan
One of the great benefits of digital marketing is the amount of data that you can collect on your donors through the process. Digital channels offer insight into how your donors find and interact with your website, whether they read your emails, and how they engage with your organization on social media. This information, combined with demographics, past donations, and event attendance, and any other first, second, or third party data you can gain access to, can help further refine your donor base into specific audiences. You can then use this information to tailor your marketing efforts towards those audiences. Here are a few ways to get started:
By Elise Yahner
Events are a major part of nonprofit fundraising and awareness building. That’s why nonprofit professionals need to borrow strategies from event professionals. People who live and breathe event marketing use social media as a key point in their promotion plan. If your event isn’t being talked about on social, then it’s probably not being talked about many other places either. Outside of the event realm, nonprofits in general are seeing a huge return from social media marketing because it gives people the opportunity to share and discuss the causes that are important to them. What nonprofit you support is part of your identity, and social media is all about establishing a public identity. Read more
By Mike Fagans
Over the past year, nonprofits have seen growth in revenue across the board. In 2015, charities and nonprofits saw an increase of 1.6% in giving. What’s particularly interesting, is the shift towards online giving – while overall donations grew at 1.6%, online donations grew by 9.2% between 2014 and 2015. This shift in online giving solidifies the need for nonprofits to embrace digital marketing and to create a strategy that will compliment this trend and facilitate continued growth. Read more
Nonprofit organizations often struggle to use digital strategies to win and convert supporters into volunteers and donors. Today, it is a requisite to invest in an online branding or donation strategy to reach your supporters where they are, specifically Millennials and Baby Boomers. It is essential that any online marketing strategy be rooted in consumer data, something most nonprofits have in abundance. Many nonprofit organizations rarely realize the enormous potential in collecting accurate, up-to-date consumer information and turning simple data into audience segments that can help build awareness and bring money into the organization. Read more
Navigating the social media world is not easy for any industry, but can be especially difficult for nonprofit organizations. Low budgets and limited staff members who are already overworked and stretched thin doesn’t leave much time and energy to build social media networks. Even more frustrating is the large amount of misinformation and conflicting facts related to social media for nonprofit organizations out there. We’re here to clear up some of those things for you. Below are six nonprofit social media myths and the real story behind them: Read more
By Amy Neumann
What’s the #1 question that nonprofits should be answering in 2016?
What’s your story, and why should people care?
Storytelling is not a new concept. Here’s what is new – people are giving more of their money to charity than ever before. In 2014, Americans gave $358.38 billion, a 7.1% increase from 2013. As a nonprofit, it’s important to know how to get a piece of that pie, and turns out, all it takes is telling a great story. Read more
By Amy Neumann
By now it’s likely your nonprofit has seen some impressive things happening with your own social media channels.
Social media makes it easier to keep in touch with and stay engaged with your donors and volunteers. It gives you a real-time channel to highlight events. It’s a place where your current and potential advocates can learn about what you do and see compelling photos and videos and information to get them excited about your cause and your organization. Read more
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