mobile-marketing-trends-2017

Trends in Mobile Marketing You Should Implement in 2017

by Diana Prodan

These days, everyone is attached to their smartphones 24/7, so of course, mobile marketing will continue to gain importance to modern companies. Mobile is becoming a critical part of every marketing strategy, and the sooner companies get on the bandwagon, the better off they are going to be. Here are some mobile marketing trends that companies MUST implement as we move into 2017: Read more

2017-marketing-budget

Trends to Shape your 2017 Marketing Budget

by Diana Prodan

The end of 2016 is quickly approaching, and as marketers are starting to develop their 2017 marketing strategies we’d all love to have a crystal ball to help in the planning process. Unfortunately, we can’t predict the future, but we can definitely make some educated and informed predictions based on current trends within the industry. Below are some of our predictions on what marketers should be focusing on in 2017: Read more

Mobile search strategy

Carrying Your Mobile Search Strategy into the Future

By Diana Prodan

We have long surpassed the tipping point of mobile searches surpassing desktop searches, and Mobilegeddon has come and gone, so it’s no longer a case of whether a mobile search strategy is important – it is. It is now a question of how to optimize mobile search best for your audience’s preferences and behaviors. We’ve compiled some tips on how to take your mobile search strategy one step forward, and keep it relevant for the future.
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google amp

What Does Google’s Launch of Accelerated Mobile Pages Mean to You?

By Diana Prodan

When it comes to mobile, speed matters. Smartphone and tablet users expect online content to be quick to load and easy to delve into. Mobile sites that are slow to load are often abandoned by the user in favor of a quicker answer to their needs, which not only effects bounce rates, but often detracts potential customers. In fact, 29% of mobile users tap out when they reach a site that is too slow or doesn’t provide the right information right away. Google’s response to slow mobile content came in February 2016, when they launched Accelerated Mobile Pages (AMP), an initiative that came from conversations between publishers and technology companies about the need to improve the mobile content space. Read more

baby boomers mobile

Engaging Baby Boomers on Mobile

By Kelly Brickman

Most people know that “oh no” feeling when they can’t find their phone. Thoughts of where they last had their phone start rushing to their head and then they start scurrying around searching for their digital lifeline. I am guilty of having that “oh no” feeling about once a week. Since I am a Millennial it is not shocking that my phone is always within arms reach. But, what about the Baby Boomers?  How do they feel if they lose their smartphone? About one-in-three Baby Boomers feel very anxious when they temporarily lose their smartphone. Close to 65% of Boomers have smart phones and 60% use their mobile devices regularly. The switch to mobile is one of the most important trends marketers need to be watching, even for Boomers. Read more

mobile search

How to Build a Mobile-Centric Search Strategy

By Kelly Brickman

Of all Google searches performed, more than half come from a mobile device. Of those searches completed on mobile, 88% of them are “near me” searches. Creating a search strategy that revolves around mobile is the best way to reach your customers wherever they are, whenever they’re looking for something. Here are a few strategies that you need to implement into your marketing: Read more

mobile trends

Goodbye Desktops, Hello Mobile

By Kelly Brickman

In 2012, 80% of U.S. adults said they had a desktop or laptop. In 2015, only 73% owned a desktop or laptop, and that number is not predicted to go back up. Why the decrease? Mobile devices are replacing these larger, heavier electronics. Most tablets can turn into a laptop-like device with the addition of a mobile keyboard. Mobile has made the things we do easier and has changed the brand-to-consumer relationship. Besides the innovation of apps and the popularity of social platforms, there are trends brands need to be aware of and incorporate into their marketing strategy. Read more

mobile stats

Stats to Prove That Mobile Matters

By Kelly Brickman

Did you know more people in the world own smartphones than toothbrushes? Smartphones are becoming less of a luxury and more of a necessity. Mobile devices have changed the entertainment industry and have changed how searching and networking are done. According to comScore, around 198.5 million people in the U.S. owned a smartphone at the beginning of 2016. These 198.5 million people make up 79.1% of the mobile market. While the number of smartphones outnumbers tablets, close to half of Americans have tablet computer. Read more

local businesses rnc in cle

How local businesses can capitalize on the RNC in CLE

By Elise Yahner

The Republican National Convention is a huge opportunity for Cleveland businesses—thousands of people will be staying, shopping, and eating in the CLE and many will experience our great city for the first time. Just being open during the convention and hoping visitors stop by isn’t enough—you need to capitalize on this opportunity with an aggressive marketing campaign to make sure your business is at the top of RNC-goers list. Read more

responsive site nonprofits

Does a Responsive Site Make a Difference for Nonprofits?

By Amy Neumann

If you don’t yet have a mobile site, or better yet a responsive site, you might be wondering how critical that is for your nonprofit’s success. (If you’re curious what the difference is between mobile and responsive, a responsive site automatically resizes itself to adapt to any screen size on a smartphone or tablet.  Having a mobile-friendly site also impacts how easy you are to find online because it now affects Search Engine Optimization, or SEO). Read more