solar-industry-marketing

Digital Marketing Tips for the Solar Energy Industry

by Kelly Brickman

The US installed 1,665 megawatts of solar photovoltaics (PV) in the first quarter of 2016, increasing 24% over quarter one of 2015. This is one of the largest quarters ever for the US solar industry. (Link:) Currently, over one million American homes have solar panels and that number is continuing to grow. While this is great for the environment, this means solar panel suppliers face more fierce competitors. Understanding how your business can relate better with consumers will aid you in your marketing strategies. Read more

energy marketing reach millennials

How Energy Marketers Can Reach Their Millennial Influencers

By Kelly Brickman

Close to 80% of Millennials believe the U.S. should transition to “mostly clean” or renewable energy by 2030. What is ironic about that is Millennials will consume more energy in their lifetime than any other generation before them did because of the technology available to them. Millennials are the newest generation that is consuming and paying for energy on their own. That being said, attracting Millennials should be a priority for all energy companies. Read more

oil-and-gas-industry-marketing

How Digital Marketing Can Work for the Oil and Gas Industry

By Kelly Brickman

The United States is one of the world’s largest consumers, producers and suppliers of energy. Due to the United States’ growing consumer demand and world class innovation, the US is the world’s most attractive market in the $6 trillion global energy market. The US consumed a total of 7.08 billion barrels of petroleum products, an average of about 19.4 million barrels per day in 2015. There are 42 gallons in a barrel, which means 814,800,000 gallons are used per day – in other words, our country would not survive if we were cut off from oil and gas products. Read more